You’ll need more than a TikTok account to create viral short videos. You also need the right tools to manage your social media content and schedule posts at the best times for engagement. That’s where Hootsuite and Buffer come in. These tools can help you streamline your workflow and get the most out of your TikTok videos. But which one is right for you? We break down the similarities and differences between Hootsuite and Buffer so you can make the best decision for your needs of best video Tiktok editor and scheduler.
Table Of Contents
Key Features of Hootsuite
Managing Social Media Channels with Ease
Hootsuite makes social media management smooth by connecting all your accounts in one place. This unified dashboard lets you easily create, schedule, and publish posts and ads. You'll also get real-time insights and reports to fine-tune your strategies. The platform is scalable, cloud-based, and ready to grow with your needs.
Simplifying Your Social Media Calendar
Consider a tool that makes scheduling content a breeze. Hootsuite's social media calendar and planner do just that. Effortlessly create schedules and publish content for all accounts from one spot. The platform’s intuitive design makes organizing your social media presence easy.
AI-Driven Content Creation
Using AI to generate creative content ideas is a game-changer. OwlyWriter AI offers captions and posts ideas with simple prompts, while the content generator crafts engaging material to captivate your audience. You can also lean on the hashtag generator to maximize reach with the perfect hashtags.
Design-Forward Social Media Posts
Creating visually stunning content is crucial. With Hootsuite's integration with Canva templates, you can access and customize on-brand graphics directly from the Composer window. It's a simple way to keep your content looking sharp and professional.
Discover and Share Relevant Content
It is essential to stay current on trending topics and relevant content. Hootsuite’s content discovery streams allow you to search by hashtag, keyword, and location. Then, you can share interesting content across all your networks quickly and easily.
Streamlined Team Collaboration
Collaborating with your team has always been challenging. Hootsuite’s streamlined approval workflows let team members review posts, collaborate smoothly, and reduce the risk of low engagement. It’s a foolproof way to ensure everyone’s on the same page.
Listening to Your Audience
Understanding what people are saying about your brand is crucial. Hootsuite’s social listening tools help you monitor brand mentions, track relevant keywords, and monitor competitors. These insights are invaluable for staying ahead.
Boosting Audience Engagement
Engaging with your audience is critical. Hootsuite includes monitoring and listening streams, a messaging inbox, an autoresponder, saved replies, and automated tagging and assignments. These tools make it easy to enhance interaction with your audience.
Monitoring Social Media Performance
Hootsuite’s social media monitoring feature allows you to monitor brand mentions, relevant keywords, and competitors. This centralized dashboard provides a comprehensive view of your social media presence, making it easier to track performance.
Advertising on Social Media
Running ads on social media is a breeze with Hootsuite. The platform offers social ads campaign management, analytics, and reporting. You can even boost organic posts to extend their reach and maximize impact.
Analyzing Social Media Data
Data is crucial for refining your social media strategy. Hootsuite’s analytics provide insights into your performance, including follower trends, engagement rates, and the best times to post. Use these insights to refine your strategy and improve results.
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Key Features of Buffer
Effortless Multichannel Scheduling
Buffer simplifies your social media scheduling across various platforms. With Instagram, you can schedule posts for business accounts—though you need a paid plan. It doesn’t allow direct story posting, but you can schedule them and receive reminders. For Facebook, Buffer supports scheduling for pages and groups, excluding profiles. On Twitter, you can schedule posts, hashtags, and account tags. LinkedIn support includes profiles and pages, while Pinterest scheduling is available with a paid plan.
Visualize with Calendar View
Buffer’s calendar view offers a snapshot of your social media schedule, showing past, present, and future posts. This visual layout helps you spot gaps and make adjustments as needed. You can even easily drag and drop posts to different time slots.
Advanced Analytics for Better Insights
Buffer provides basic analytics with its publishing plans, but Buffer Analyze is your go-to for deeper insights. It examines metrics like audience demographics and reveals which content types (videos, text, images, links) drive engagement. It also recommends optimal posting times and frequencies.
Pre-Set Time Slots for Convenience
Set time slots for your social media posts to go live. This saves you from choosing a specific time each time you schedule. You can adjust these time slots for individual posts if needed, offering flexibility in your scheduling strategy.
AI-Powered Content Creation
Buffer’s AI Assistant aids in content creation by generating topics and optimizing content for engagement. This powerful tool allows you to tailor posts for different audiences, test various update versions, and create content in multiple languages.
Smooth Team Collaboration
Buffer facilitates teamwork with features like Notes for internal comments and the ability to mark posts as drafts for review. Team managers can control who accesses specific social channels and approve content before it goes live.
Build Landing Pages with Start Page
Buffer’s Start Page lets you create a landing page that consolidates your content in one place, making it easy for your audience to reach your social profiles and communication tools like WhatsApp. Choose from templates or customize your page with links, products, articles, and videos. You can also track your page’s performance.
Streamlined Integrations
Buffer integrates with major platforms like SharpSpring, Instapaper, Bulk.ly, IFTTT, Mention, Pocket, Qu, and WordPress. For instance, you can schedule WordPress blog posts through Buffer. There’s also Google Analytics integration for connecting traffic and social engagement metrics. With Zapier, you can connect Buffer with 400 more tools.
Crayo: The Next-Level TikTok Video Editor
Curious about creating engaging TikTok videos? Crayo offers a clip creator tool that lets you make short videos effortlessly. Try Crayo’s free clip creator tool today—just click the "Try Now" button on our homepage to get started. No account is required!
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• Tiktok Content Creation
• Stream on Tiktok
• How to Get Views on TikTok
• Verified TikTok Accounts
• TikTok Business Account vs Personal Account
• TikTok Growth
• How to Get Followers on TikTok
Hootsuite Vs. Buffer Comparison
Buffer vs. Hootsuite: First Impressions
Buffer keeps it simple with an easy interface and tools you can pick up fast. It has a free version, and its paid plans are reasonably priced. Buffer’s analytics and reporting tools are solid, offering insights into how your social posts are doing. It even uses AI to suggest ways to boost your strategy and engagement.
Hootsuite costs more than Buffer but packs in more features. Its analytics tools go deep, letting you create reports based on your goals and compare your company with up to 20 competitors. Hootsuite allows you to schedule and publish posts in bulk. Its team management features give admins more control over who can do what.
Diving into Analytics
Buffer offers basic analytics, such as tracking comments and likes and seeing how posts perform across channels. It also provides machine learning insights to suggest when, what, and how often to post for better engagement.
Hootsuite takes analytics further with deeper data analysis and more specific insights. Using pre-built templates, its analytics tools create performance reports based on your business goals. This feature makes it easy to set intentions and quickly see results. You can also compare your efforts with those of other businesses in your industry.
Streamlining Team Management
Buffer’s Team and Agency plans support unlimited users and provide tools to manage them. Users with admin access have complete control. Approval-required access can manage post-creation, scheduling, and editing for specific channels but needs admin approval.
Hootsuite offers more customization in user access permissions. The Enterprise plan caps the user limit at five unless you pay more per user. Hootsuite assigns team members three levels of access: organization, team, and social account. Each level has subcategories with varying degrees of access.
Scheduling and Publishing Smarts
Buffer lets you schedule and publish posts across channels using the Buffer Queue. This feature enables you to choose the order and time in which posts are published. Once all the time slots are filled for the day, additional posts go into the queue to be published next.
Hootsuite’s AutoSchedule is better for bulk posting. It lets you upload multiple posts simultaneously and schedule when they go live. This system doesn’t let you choose the exact order in which your posts appear, but it's great for large-scale campaigns.
Buffer vs. Hootsuite: Cost Breakdown
Buffer offers a robust free version for solopreneurs and beginners. Hootsuite doesn’t have a free version. Buffer’s entry-level Essentials plan starts at $5 per month per channel. Hootsuite’s entry-level Professional plan costs $99 per month for ten channels.
Large businesses managing complex social media campaigns will get their money’s worth from Hootsuite’s features. Buffer is a better deal for businesses needing a less overwhelming solution.
Making the Right Choice
Buffer offers simple, affordable scheduling if you focus on post consistency and basic analytics. It's beneficial for small to medium teams and solo creators.
Choose Hootsuite for comprehensive social media management, including in-depth analytics and team collaboration. It's ideal for larger businesses managing high-volume social interactions.
Pros and Cons of Hootsuite Vs Buffer
Hootsuite: Pros
1. Multiprofile Scheduling
Hootsuite lets you manage several social media profiles at once. This feature is perfect for businesses juggling multiple accounts. It keeps everything in one place, making your life easier.
2. Unlimited Posts with All Plans
With Hootsuite, every plan offers limitless posting. This is fantastic for businesses that push out a lot of content. You'll never have to hold back.
3. Direct Scheduling and Publishing
You can effortlessly schedule and publish posts right from Hootsuite. This streamlined process saves time and reduces the hassle.
4. Post Time Optimization
Hootsuite helps you optimize posting times for the best engagement. This feature takes the guesswork out of when to post.
5. Access to Stock Photos
With included stock photos, you don't need to hunt down images elsewhere. This feature is a big plus for busy content creators.
6. Canva Integration
Hootsuite integrates smoothly with Canva. This makes creating compelling visual content a breeze.
7. Built-In Grammarly
With Grammarly integrated, you can ensure your posts are free of typos and grammatical errors. This is a lifesaver for maintaining professionalism.
8. Free 30-Day Trial
Hootsuite offers a generous free trial for a whole month. You can test all its features without any long-term commitment.
Hootsuite: Cons
1. No Free Plan
Hootsuite has removed its free plan, which used to be an excellent option for small businesses and individuals.
2. High Cost
The platform can be pricey. This might be a barrier for smaller businesses or individuals on a tight budget.
3. Credit Card Required for Free Trial
You need to provide credit card information to access the free trial. This could be a hassle for some users.
4. Slow Support Response
If you encounter issues, support might respond slowly, which can be frustrating in time-sensitive situations.
5. No Google Business Profile Integration
Hootsuite doesn’t connect with Google Business Profile. This could be a downside for those who rely on Google for business visibility.
Buffer: Pros
1. User-Friendly Experience
Buffer is straightforward and approachable, especially for beginners. Its clean interface ensures you will stay aware of excessive features.
2. Efficient Post Management
Buffer allows you to queue up posts and set their times, eliminating the chore of manual posting.
3. Generous Free Plan
Buffer offers a free plan where you can link up to three social media channels and schedule ten posts for each. It's a great way to test the waters.
4. Centralized Tracking
With Buffer, you can oversee multiple social channels from one dashboard. This centralization keeps you organized.
5. Instagram Excellence
Buffer specializes in Instagram, providing features to help you shine. With insights and hashtag suggestions, you'll have a better shot at success on the platform.
Buffer: Cons
1. Limited Listening Features
Buffer doesn't offer extensive social listening capabilities. Other platforms provide more value in this area.
2. Limited Support Options
Buffer does not offer immediate phone or live chat support, which can be a problem if you need quick assistance.
3. Potentially Costly
While Buffer offers various pricing plans, costs can increase if you manage multiple accounts. It's wise to consider long-term expenses.
4. Not Ideal for Larger Enterprises
Buffer may not be the best option for bigger businesses. It needs more integration with cloud services and advanced analytics features that larger enterprises might need.
Related Reading
• How to Make Your TikTok Video Go Viral After Posting
• How to See What's Trending on TikTok
• How Long Can a TikTok Be
• How to Remove TikTok Watermark
• How Long Does TikTok Ad Review Take
• How to Make TikTok Quality Better
• Subtitles on TikTok
• Repurpose Video Content
• TikTok Trending Hashtags
• Analytics TikTok
• TikTok Creator Tool
• Best Captions for TikTok
• Best App for Editing TikTok Videos
7 Best Hootsuite and Buffer Alternatives
1. Crayo AI
Crayo AI is a powerful tool allowing users to create short videos quickly. It simplifies the process by automatically generating captions, effects, backgrounds, and music. With Crayo, you can easily create content for platforms like TikTok and exploit monetization opportunities.
Pros
Fast and efficient video creation
No account is required to get started
Customizable styles and templates
Cons
Limited to short video creation
It may not suit those looking for detailed editing features
2. Planable
Planable is a social media collaboration platform built for teams and agencies. It streamlines content creation and approval and offers features like comments, feedback, and version comparisons. Planable excels in collaboration but might be more expensive than other tools.
Pros
Intuitive dashboard for easy navigation
Ideal for managing multiple brands and planning ahead
Cons
Lacks analytics and sentiment tracking
Real-time customer support is only available on higher tiers
3. SocialOomph
SocialOomph is for potential users needing advanced functionalities. It offers features like keyword tracking and RSS feed integration but has a more complex interface. This tool suits those looking to leverage advanced options for social media efforts.
Pros
Extensive integrations and competitive features
Offers bulk scheduling and a lifetime free account
Cons
The complex interface can overwhelm new users
Fast billing cycle every two weeks
4. Sendible
Sendible is an affordable, no-fuss social media management tool. It connects with major platforms and provides a streamlined content calendar. It’s useful for teams and agencies looking to manage multiple clients efficiently.
Pros
Shareable calendar for collaborative planning
Adaptable pricing structures and collaboration workflows
Cons
The mobile version lacks advanced features
Minimal reporting and analytics capabilities
5. Later
Later is perfect for enhancing social media presence without constant monitoring. Its drag-and-drop calendar makes scheduling easy. While its free plan has limited features, upgrading unlocks more possibilities.
Pros
User-friendly interface and competitive pricing
Focused on Instagram with insightful analytics
Cons
Limited features for non-Instagram platforms
There is no option for posting to Facebook Groups
6. Metricool
Metricool offers scheduling and automation across various platforms. Its heat-map-style planner shows optimal posting times and provides tools for analyzing competitor and influencer performance. However, its chat support could be more responsive.
Pros
An easy-to-use tool with a central task overview
Allows management of multiple social accounts from one place
Cons
Unresponsive chat support
The content review system needs improvement
7. Sprout Social
Sprout Social integrates several social media tools, offering features like scheduling and analytics. It has robust collaboration features but comes at a higher price. Its CRM capabilities and visual reports are valuable for strategy success.
Pros
Time-saving scheduling features
Eases team collaboration and client approval
Cons
High price compared to features offered
Social inbox isn’t unified across platforms
Create Viral Shorts In Seconds With Crayo
Ever wish you could snap your fingers and conjure a viral TikTok video? Meet Crayo, the tool you’ve been dreaming of. Crayo AI isn’t just another video editor—it’s the fastest way to churn out short, attention-grabbing content in a few clicks. Consider writing an outline, picking a style, and hitting export in seconds.
Crayo even handles captions, effects, backgrounds, and music for you. Want to make easy money with the TikTok creator fund? Start here. Crayo turns your ideas into viral shorts, ready to dominate the feed. Click ‘Try Now’ on the homepage and see for yourself. No account is needed.
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