Scrolling through TikTok, you see clip after clip racking up millions of views, and you wonder, "How?" It's not just about striking a pose or lip-syncing to the latest hit. Timing is everything. Figuring out the perfect length for a TikTok video to go viral is a game of trial and error. But don’t worry—this guide is here to help you crack the code by understanding what to post on TikTok to go viral so you can stop guessing and start creating viral short videos that resonate.
If you’re looking for a tool to speed up that process, Crayo AI's clip-creator tool is your new best friend. It simplifies editing, helping you focus on what matters: making content that gets noticed.
Table Of Content
How Long Should a TikTok Video Be To Go Viral
Finding the Perfect TikTok Length
When crafting content for TikTok, knowing the optimal video length is crucial. TikTok videos can range from a quick 3 seconds to a lengthy 30 minutes. If you're filming directly in the app, you’ll see options for 15 seconds, 60 seconds, 10 minutes, and even up to 30. However, remember that longer durations might not be available everywhere.
Filming Directly in the App
While TikTok offers specific durations for filming within the app, you don’t have to stick to those exact lengths. You can upload any video between 3 seconds and 30 minutes. However, if you select the 15-second option, the app will stop recording at 15 seconds.
Longer TikToks Get More Views
Data shows that longer TikTok videos tend to attract more views. On average, videos lasting 3 to 10 minutes get the most attention, followed by those between 2 and 3 minutes, then 1 to 2 minutes, and so on. Videos over 3 minutes receive more than double the views of videos lasting between 6 and 10 seconds.
Short TikToks Don't Perform Well
Consider making a super-short TikTok. Videos 3 seconds or less get the fewest views, with those lasting 4 to 5 seconds and 6 to 10 seconds not doing much better.
A Shift Toward Longer Content
TikTok’s move to allow longer videos aligns with users' preference for more in-depth content. Short videos were the way to go just a few years ago, but now, longer content is where it’s at.
How To Find Ideal TikTok Length to Go Viral
Decoding the Perfect TikTok Length: Short and Sweet or Longer and Detailed?
1. Grabbing Attention Quickly
TikTok's algorithm loves quick bites because users lean towards short-form content. Many viewers find videos longer than a minute overwhelming. They even speed up videos to consume content faster. For maximum reach, aim for 10, 15, or 20-second clips. You can repurpose these across platforms since short attention spans are universal.
2. Understanding Your Audience
Know your audience to determine video length. If you’re reviewing gadgets, longer videos might be acceptable. Audience size also matters; more significant accounts often post longer content. Analyze competitors for insights. Check their views to spot correlations between video length and engagement. Observe popular hashtags and the users interacting with trending content to understand your audience better.
3. Using Analytics for Insight
Analyzing competitors and the market is helpful, but understanding your audience is crucial. TikTok has over a billion monthly users, around 30% over 35. Use analytics to make informed decisions. A social media management tool like Loomly helps you monitor performance, track growth, and make data-backed improvements. It also lets you apply insights from other platforms to your TikTok strategy.
4. Considering Posting Times
Posting times can affect video length. If your audience is busy during work hours, they might need more time for lengthy content. Don’t guess—use analytics to see what works. A scheduling tool helps you plan posts and test at different times. Adjust based on what resonates with your audience.
5. Tailoring Content Type to Video Length
The content type determines video length. Humorous and entertaining videos are usually short. TikTok trends, like dances or voiceovers, are quick and engaging. Educational or instructional videos need more time to add value. Choose the length based on your content type. Looking to create the perfect TikTok video? Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required! Go from prompt to viral shorts videos in minutes with Crayo.
Related Reading
• What Makes Online Content Go Viral
• What Does Viral Mean in Social Media
• What Is Viral Content
• How Do You Go Viral
• What Is Considered Viral
• How To Create Viral Content
• How To Make Short Videos
• What Kind of Videos Go Viral on TikTok
• Is It Hard To Go Viral on TikTok
• Why Am I Not Going Viral on TikTok
17 Tips To Go Viral On TikTok
1. Leverage Crayo AI for Viral Videos
Crayo AI is a game-changer for creating viral TikTok content. It's the quickest way to produce short videos by auto-generating captions, effects, backgrounds, and music. With Crayo, you can quickly go from idea to video in just a few steps: write a prompt, customize your style using free templates, and export your video. This tool can help you tap into TikTok’s creator fund program and make easy money. Try Crayo’s clip creator tool for free today by clicking the ‘Try Now’ button on the homepage—no account needed!
2. Stay on Top of TikTok Trends
TikTok thrives on trends, and staying up-to-date can help you go viral. Trend-driven content—like dance challenges or popular audio clips—can inspire your creations. Use TikTok’s Creative Center to explore trending topics by region and industry. Your own For You page is also a helpful resource. When you spot a trend that fits your niche, act fast! Trends often last just a few days.
3. Master Hashtags for Visibility
Hashtags are a crucial ranking factor on TikTok. While trending hashtags can boost visibility, niche-specific ones might increase your chances of going viral. Explore community hashtags with passionate, specific audiences and relevant niche hashtags to connect with potential fans and influencers. Avoid overcrowding your post with hashtags; three to five per post is usually enough. Stay away from generic hashtags, as competition is fierce.
4. Engage Curiosity
Content that sparks curiosity can keep users watching longer. Since 40% of millennials and 44% of Gen X TikTok users want to discover new things and create content around new ideas or innovative hacks. The longer viewers watch, the more likely the algorithm will promote your video to others.
5. Use Trending Sounds
Sound is vital on TikTok, with 88% of users saying audio is a critical part of the experience. Trending sounds can increase your reach since the algorithm recommends videos with popular audio to others who have used them. The Creative Center offers insights into trending sounds and songs. You can also create your audio, which the algorithm values as a ranking factor.
6. Post Consistently at Optimal Times
The algorithm doesn’t care about past performance, so each video has an equal shot at going viral. Posting frequently can increase your chances. Create a predictable posting schedule to keep fans engaged. Also, post during peak usage hours when your audience is most active. Tuesdays at 9 a.m., Thursdays at noon, and Fridays at 5 a.m. are great times to post, but your optimal timing depends on your data.
7. Tell a Compelling Story
Storytelling builds trust and connection with your audience. Authenticity is crucial on TikTok, a platform that values good content over polished content. Embrace unpredictable storytelling with unique characters and formats. Brands can also use storytelling to attract users.
8. Engage with Your Followers
TikTok is all about interaction, so don’t stop after posting. Replying to comments can create a sense of community and increase the chance of your content going viral. Encourage engagement with calls to action, like asking followers to comment, share, or respond to their videos.
9. Engage with Other Users
Engaging with other videos can help new accounts or those seeking followers. Interact with trending videos and create your responses with the Stitch or Duet features. Collaborating with popular creators can boost your reach and increase the chances of your content going viral.
10. Partner with Influencers
Working with popular creators can increase trust and expand your reach. TikTok users see influencers as authentic and relatable. Find those relevant to your niche when looking for creators to work with. If you’re new to TikTok, follow influencers and interact with their content. Once you’ve built a following, reach out with a collaboration proposal.
11. Vary Your Video Length
Mixing up your video lengths can optimize engagement. Short videos under 15 seconds are perfect for quick, impactful content. Medium-length videos allow for more detailed storytelling, while longer videos can showcase your expertise. Incorporating longer videos can help you build an engaged audience.
12. Entertain and Be Relatable
Humor and entertainment can increase your chances of going viral. Ironic, self-deprecating, and sometimes embarrassing content tends to do well. If humor isn’t your thing, add value through educational or behind-the-scenes content. Offer valuable information while staying true to your brand.
13. Offer Educational Content
Educational or behind-the-scenes content can still be entertaining if relatable and authentic. Offer value with information, recipes, hacks, or product tips. Sweets brand XO Marshmallow uses TikTok to announce flavors and provide how-to content that’s clever and timely.
14. Start with a Hook
Grab viewers’ attention instantly with a strong hook in the first few seconds. Use humor, shock value, or tease what’s to come to encourage users to stick around.
15. Participate in Memes and Challenges
Challenges can connect users around a common theme. If you have a loyal following, start a challenge around your brand. Participate in trending memes and challenges using popular hashtags and sounds to grow your reach.
16. Cross-promote on Other Platforms
Cross-promotion can increase your chances of going viral. Short videos are now the norm across platforms like Instagram and YouTube. By promoting your TikTok videos on other networks, you’re getting more eyes on your content and driving traffic back to your TikTok channel.
17. Enhance Your Editing Skills
Clever editing can create punchy content that grabs attention and encourages users to stay. Free tools like TikTok’s native editor and CapCut allow you to add text, combine and edit clips, and coordinate visuals with sound.
15 Ideas for Long TikTok Videos
1. Storytime Videos: Captivate with Personal Stories
Release the potential of storytelling to engage your TikTok audience. Narrate personal anecdotes or behind-the-scenes moments from your life or work. These tales can be humorous, heartfelt, or surprising. Consider sharing how you transformed a hobby into a career or recount a memorable travel mishap.
2. Educational Content: Share Your Knowledge
Dive deep into a topic your audience cares about. Educational videos allow you to provide valuable insights or skills. Break down complex subjects like public speaking secrets or guide viewers through photo editing techniques. These videos position you as an authority in your niche.
3. Tutorials & How-To Videos: Teach and Inspire
Show your audience how to do something new. Tutorials are a fantastic way to provide practical value, whether crafting the perfect coffee or creating DIY decor. Walk viewers through each step, keeping things simple and engaging.
4. Day-in-the-Life Vlogs: Share Your World
Let your followers see a typical day in your life or an extraordinary one. This format allows for a genuine connection as they experience your routine or special events. Document a day as a freelance designer or take them along on your first day at college.
5. Challenges & Experiments: Explore the Unexpected
Take on fun challenges or try something new in front of your audience. This type of content is both entertaining and relatable. Consider learning a dance in 24 hours or spending a week without social media. Share the process and results with your viewers.
6. Debunking Myths: Set the Record Straight
Explore and dispel common misconceptions in your field. These videos can be both educational and engaging. Share the truth about skincare myths or reveal surprising facts about freelancing. Your audience will appreciate the clarity.
7. Behind-the-Scenes: Reveal Your Process
Give your audience a sneak peek into your creative world. Show them how you design a product or what goes on during a photoshoot. This type of content fosters a deeper connection by revealing the effort and creativity behind your work.
8. Unboxing or Reviews: Offer Honest Opinions
Showcase and review the latest products or services. Unboxing videos build anticipation, while reviews provide valuable insights. Unbox the newest tech gadget or give an honest assessment of a viral skincare product. Your audience will appreciate your candidness.
9. Interactive Content: Engage Your Audience
Encourage viewers to interact with your content through polls, Q&As, or live commentary. Answer frequently asked questions or let your audience help you decide, like choosing an outfit. This fosters a sense of community and connection.
10. Transformation Videos: Showcase Your Journey
Share a before-and-after story with your audience. Whether it’s a personal transformation or a project, these videos are visually satisfying and inspiring. Document your 30-day fitness journey or show how you turned a backyard into a garden oasis.
11. Listicles: Provide Quick Tips
Present a list of helpful tips, hacks, or recommendations. This format is digestible and easy to share. Consider highlighting apps every student needs or the top places to visit in your city. Your audience will appreciate the quick and valuable insights.
12. Collaborations: Join Forces with Others
Partner with fellow creators to produce unique content. Collaborations can introduce you to new audiences and bring fresh perspectives. Host a cooking competition with another foodie or take on viral challenges with a friend. The possibilities are endless.
13. Documentary-Style Videos: Dive Into In-Depth Stories
Explore trending topics or share detailed stories through a documentary lens. These videos can be informative and compelling. Investigate the rise of AI in daily life or explore abandoned places in your city. Your audience will be captivated by the depth and storytelling.
14. Reaction Videos: Share Your Thoughts
React to trending topics, memes, or viral videos. Your genuine reactions can be entertaining and relatable. Share your thoughts on the latest fashion trends, or attempt not to laugh at funny fails. These videos are great for engaging with current trends.
15. Challenges for Viewers: Encourage Participation
Motivate your audience to join in on a trend or activity. Challenge them to try a 10-minute workout with you or recreate a recipe. Invite them to tag you in their versions. This interactive content builds community and keeps your audience engaged.
Related Reading
• How To Start a Trend on TikTok
• How To Go Viral on TikTok Overnight
• How To Go Viral on Facebook Reels
• How Long Does It Take for a Video To Go Viral on Instagram
• How To Make a Facebook Post Go Viral
• How To Make Videos Go Viral
• How Often Should You Post on TikTok To Go Viral
• How To Make a LinkedIn Post Go Viral
• How To Make a Twitter Post Go Viral
• Best Free Video Editing Software for YouTube
• How Many Views To Go Viral on Facebook
• How To Go Viral on Instagram Reels
• How Long Does It Take for a Video To Go Viral
• How To Make Pinterest Post Go Viral
Create Viral Shorts In Seconds With Crayo
Do you want to grow your TikTok profile quickly? Craft your content to fit the sweet spot. Videos between 21 and 34 seconds show the most robust retention rates. Aim for this duration to keep viewers engaged without overstaying your welcome. TikTok's algorithm rewards videos that get watched all the way through. Optimize for total views.
What Type of TikTok Videos Go Viral?
Focus on short-form content that captures attention quickly. Dances, challenges, and storytelling are popular formats that people love to watch. Reaction videos and duets can also boost engagement by connecting with other creators. Keep your content simple and relatable to appeal to the broadest audience.
How Often Should I Post on TikTok to Grow Fast?
Consistency is key. Aim to post at least once daily to keep your audience engaged and improve your chances of going viral. More frequent posting—such as two or three times daily—can increase your growth. Just make sure you're maintaining quality to avoid overwhelming your followers.
How Can Crayo AI Help Me Go Viral on TikTok?
Crayo AI is a game-changer for creators who want to make high-quality shorts quickly. Use it to generate unlimited videos with captions, effects, and music. You can efficiently produce viral content by taking advantage of Crayo's tools. This is especially useful if you're trying to grow your account fast and make money with the TikTok creator fund.
Related Reading
• Lightworks Alternative
• Best Video Editing Software for Beginners
• Best Free Video Editing Software for Mac
• Best AI Video Editing Software
• KineMaster Alternatives for PC
• Magisto Alternative
• Movavi Alternative
• InShot Alternative
• GoPro Quik Alternative
• Best Free Video Editing Software No Watermark
• Splice Alternative
