Going viral on TikTok can feel like chasing a moving target. When you think you've discovered the secret sauce, the algorithm will toss you a curveball. Whether you're stumped on what to post on TikTok to go viral or caught in a spiral of endless scrolling, you're not alone. That's why we're here—to demystify the art of viral content creation and give you the tools you need to crack the code on TikTok success.
Enter Crayo AI's clip creator tool, designed to help you create viral short videos on TikTok. We'll walk you through how to make the most of this game-changing tool so you can stop guessing and start creating.
Table Of Contents
What Makes Post Go Viral?
Have you ever wondered why specific TikTok posts spread like wildfire while others barely make a ripple? The psychology behind viral content is just as captivating as the content itself. It's not about luck; it’s about crafting moments that stir emotions. Whether cuteness overload from a puppy video or the thrill of a daredevil stunt, these posts hook viewers by making them feel something profound. At its core, sharing is driven by emotion, and the more intense the feeling, the more likely people are to share. So, think less about the function and more about the feelings your content can evoke.
The 80:20 Rule: Focus on Promotion
Ever heard of the 80:20 rule? Also known as the Pareto principle, it’s a game-changer for content creators. Essentially, you should spend 20% of your time creating content and a whopping 80% promoting it. This rule can guide not just your content strategy but your approach to social media as well. By focusing more on distribution, you’ll maximize the reach and impact of your posts. It's a strategic way to ensure your content gets the attention it deserves.
Emotional Engagement: The Heart of Virality
Emotional engagement is a powerhouse when it comes to making content go viral. You’ve nailed the first step in creating viral content when your video sparks a strong emotion. But beware—this requires precision. Making someone laugh or feel inspired isn’t accidental; it results from careful planning. Jonah Berger, a thought leader in this area, notes that emotions drive sharing and purchasing behaviors. The more we care about something, the more likely we are to share it. So, aim to elicit emotions that fire people up and get them talking.
Which Emotions Are Share-Worthy?
Not all emotions are created equal when it comes to viral potential. Joy, inspiration, and laughter are top contenders, but emotions like anger and terror can also work if they're part of a larger narrative. Contrastingly, avoid emotions like confusion, contempt, and disgust—they’ll sink your content faster than a lead balloon. If you’re trying to provoke an emotional response, consider incorporating elements like storytelling, music, or celebrity appearances to enhance the impact.
Social Triggers: The Potential of Connection
Social triggers are another tool in the viral content creator’s toolkit. These elements make people want to share your content to look good, feel calm, or connect with others. Think of them as the social currency that boosts your content’s shareability. For example, a video about a shared passion or interest is more likely to be passed around. You can increase your content’s reach and resonance by tapping these triggers.
Provoking a Positive Response
Crafting content that elicits an excellent emotional response takes skill and creativity. Consider factors like storytelling, music, and familiar elements like animals or babies to strike the right chord. If you’re not a natural storyteller, don’t worry—informative content can work, too. Lists, guides, and how-tos can be engaging if they solve common problems or questions. By combining these techniques with emotional triggers, you’ll be well on your way to creating content that resonates with viewers.
Are you looking for the fastest way to create viral TikTok videos? Try Crayo’s free clip creator tool today and go from prompt to viral short videos in minutes. No account is required!
How To Create Viral Content In 12 Easy Steps
1. Use Crayo for Quick Viral Videos
Crayo AI is your ticket to making viral shorts with ease. It’s the fastest way to churn out short videos by the dozen. Crayo auto-generates captions, effects, backgrounds, and music for you. Want to make money with the TikTok creator fund? Crayo’s got your back. Here’s how you do it: Write a prompt, pick a style using Crayo’s free templates, and export. You’re done. Try Crayo’s free tool today. No account is needed. Just hit the ‘Try Now’ button on the homepage.
2. Start With Research
You can’t make viral content without a plan. First, set a goal. Do you want 100,000 followers or 100,000 views? Decide and build from there. Next, figure out your audience’s likes. Where do they hang out? What do they engage with most? Use this info to decide where to start and what medium suits you. Finally, look at your competitors’ viral content. What made it so successful? Deliver something even better.
3. Research the Best Video Formats
Some video formats have a better chance of going viral. Need ideas? Try these:
How-to videos
People love learning new things, from makeup tips to woodworking.
‘Did you know?’ videos
These nuggets of info work great on TikTok, where people love discovering new things.
‘What happens next’ videos
Use transformation videos to grab attention. Think home decor or wild haircuts.
Unscripted moments
Coincidences and strange events have viral potential. Keep your phone ready to capture them.
4. Be Different
Viral content is original and authentic. It delivers the unexpected. For example, the NSW Police Force uses humor and wit to connect with younger people. It’s unexpected from a police force, and that’s why it works.
5. Maintain a Consistent Posting Schedule
Posting regularly boosts your chances of reaching a wider audience. It also builds a positive history that tells social media networks your account is a reliable content source. The algorithm will promote your posts even more if you increase post engagement. The challenge? Finding time to create content and manage accounts.
6. Hook Your Users
Your hook is your concept. It grabs attention and makes people share your content. It’s your content’s unique selling point. A hook should convey a message, appeal to your audience, and encourage engagement. Use different hooks for different mediums. Less is usually more. Stay true to your brand voice and let your personality shine through.
7. Keep on Top of Trends
Stay updated on trends and challenges. The ‘Trending’ sections on social platforms help you deliver your take before others. Use Google Alerts never to miss out. Look for content trends, memes, and popular songs. Get in early and deliver the best content.
8. Get Visual
Visuals are vital to going viral. People are likelier to share an image with an excellent caption than a text-heavy article. Visual content is easily consumable and entertaining. You want to inform and entertain your audience.
9. Focus on a Specific Niche
Going viral with general content is challenging. It’s random and hard to achieve. Instead, find a niche. You’ll find dedicated fanbases like BookTok or Metal Twitter. Going viral there is easier because you have an interested audience.
10. Create a Promotional Plan
Content can go viral by accident, but don’t count on it. Have a plan for promoting your content. Start with your goal. Maybe you want 500,000 views or to promote a product. Focus on sharing content where your audience will find it. Consider your budget. Can you afford ads, or will you rely on organic shares? Decide how long your campaign will run.
11. Add a Little Humor
What makes memes viral? Humor. It’s relatable and shareable. Humor humanizes brands and shows personality. A study showed that 58% of consumers want ads that make them laugh. IKEA’s take on the Bernie Sanders meme went viral because it was funny, relevant, simple, and tied to a known event.
12. Use Keywords in Your Captions, Hashtags, and Descriptions
Keywords help search engines and platforms figure out what viewers want. Use them in:
Captions
Give viewers a snapshot of your offering.
Hashtags
Trending and community hashtags boost content. Use relevant phrases.
Descriptions
Include keywords in titles and descriptions, but avoid spamming.
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Benefits of Going Viral For Influencers
Expanding Your Audience: A Key Benefit of Going Viral
Going viral on social media is like getting a VIP pass to audiences you never knew existed. Viral marketing lets brands break out of their traditional bubbles and connect with people they wouldn't typically reach. This expanded reach means more potential customers and untapped markets. Picture the viral sensation of Burger King's moldy Whopper campaign. By challenging McDonald's claims, they sparked a viral buzz and caught audiences' attention everywhere. This clever move helped them reach new markets and expand their customer base.
Creating Viral Content: The Potential of Creativity
Creativity is the secret sauce to making content go viral. When brands think outside the box and create content that sparks curiosity and emotion, they set themselves up for viral success. The moldy Whopper campaign is a perfect example. By showing something unexpected (and gross), Burger King captured people's attention and got them talking. The key is to create content that resonates with your audience and makes them want to share it with others.
The Cost-Effective Magic of Viral Marketing
Going viral can be a game-changer for your marketing budget. Viral marketing often costs a fraction of traditional advertising campaigns. When your content goes viral, it becomes free advertising as people share it with their networks. This means you can get more bang for your buck and reach a larger audience without breaking the bank.
Rapid Growth: The Exponential Potential of Viral Content
The internet is a powerful tool for spreading content quickly. Something going viral can trigger rapid and exponential growth as people share it with their networks. However, the speed and reach of your viral content depend on using the right tools and strategies. By optimizing your content for sharing and making it easy for people to spread the word, you can maximize your chances of going viral and achieving rapid growth.
Top 10 Viral Influencers To Take Inspiration
Sophie Turner: Dance and Personality
Sophie Turner, known as @sophieturner on TikTok, captivates audiences with her lively choreography and dance routines. Her infectious energy and engaging personality shine through her posts, making her stand out as a creative force. Sophie's ability to connect with her audience makes her a top pick for brand partnerships.
Jordan Hayes: Comedy and Relatability
Jordan Hayes, or @jhayes, uses humor to explore everyday problems on TikTok. His comedic storytelling and relatable skits resonate with viewers, showcasing his timing and narrative skills. This connection with his audience makes him a popular choice for lifestyle and entertainment collaborations.
Maya Chen: Authenticity in Beauty
Maya Chen, known as @mayachen, is a lifestyle and beauty influencer with a strong presence on Instagram and YouTube. Her content blends aesthetic appeal with practical beauty tips, focusing on authenticity. Maya’s candid discussions about personal challenges create trust and loyalty among her followers.
Lip Sync Brothers: Humor and Creativity
The Lip Sync Brothers (@lipsyncbrothers) have become famous for their humorous lip-sync performances on TikTok. Their chemistry and creativity in interpreting popular songs engage and entertain viewers, helping them build a diverse and growing fan base.
Wisdom Kaye: Fashion and Fun
Wisdom Kaye, known as @wisdmkaye, combines high fashion with streetwear on TikTok. His unique style makes fashion approachable and enjoyable, and his collaborations with brands like Dior and Coach highlight his influence in the fashion world. He appeals to both luxury and casual audiences.
Huda Kattan: Beauty and Business
Huda Kattan, also known as @huda, is a beauty mogul and founder of Huda Beauty. With millions of followers on Instagram, she shares beauty tutorials, product reviews, and behind-the-scenes glimpses of her brand. Her entrepreneurial journey inspires many in the beauty and business sectors.
Brent Rivera: Family-Friendly Fun
Brent Rivera, known as @brentrivera, transitioned from Vine to TikTok with humorous and family-friendly content. His videos often feature collaborations with his sister Lexi and friends, blending relatable humor with a strong sense of community.
Matilda Djerf: Minimalist Fashion
Matilda Djerf, known as @matildadjerf, is a Swedish fashion influencer and co-founder of Djerf Avenue. Her minimalist and chic aesthetic is evident on Instagram, where she showcases elegant yet accessible fashion. Matilda sets trends in sustainable and capsule wardrobes.
Chriselle Lim: Fashion and Entrepreneurship
Chriselle Lim, or @chrisellelim, combines her fashion expertise with entrepreneurship on TikTok. Her polished style advice focuses on building sustainable and timeless wardrobes, appealing to career-oriented women who balance fashion and practicality. She also shares insights into the business side of fashion.
Liam Patel: Creativity in Cooking
Liam Patel, known as @liamp, stands out on TikTok and Instagram with his food content. From creative cooking tutorials to entertaining food challenges, his enthusiasm and accessibility make cooking enjoyable for his audience. Liam’s inventive approach ensures his content is widely shared and appreciated.
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Create Viral Shorts In Seconds With Crayo
You want to go viral on TikTok. So does everyone else. But what makes content stand out? The answers aren't as mysterious as you might think. Start by focusing on these key areas:
1. Trends and Viral Formats
Pay attention to what's already working on TikTok. Is there a specific trend or format you can adapt to your niche?
2. Creative Spin
Even if you're following a trend, ensure your content has a unique twist. Give viewers something new, whether it's a clever edit, a funny caption, or an unexpected ending.
3. Strong Hook
The first few seconds of your video are crucial. Use them to grab attention and make people want to watch until the end.
4. Engagement Boosters
Ask questions, use calls to action, and encourage viewers to like, comment, and share. This interaction can help the algorithm pick up your video.
Lights, Camera, Crayo: How to Use AI for TikTok Success
Creating viral content takes time, but Crayo AI can help speed things up. Here's how:
1. Quick Video Creation
With Crayo, you can turn ideas into short videos in seconds. This means you can create and test more content, increasing your chances of going viral.
2. Automatic Editing
Crayo does the heavy lifting for you, automatically generating captions, effects, background, and music. This frees up your time to focus on creativity and strategy.
3. Unlimited Shorts Videos
Crayo lets you create unlimited short videos simultaneously, so you can try different formats and see what resonates with your audience.
4. No Account Required
You can start using Crayo's free clip creator tool today — no account needed. Click the 'Try Now' button on the homepage to start.
Make Money with the TikTok Creator Fund
Going viral on TikTok can be rewarding in more ways than one. With the TikTok Creator Fund, you can earn money based on the performance of your videos. The more views, likes, and shares you get, the more you earn. So take advantage of Crayo's fast video creation and editing tools to produce high-quality content that will resonate with your audience and help you make money with the TikTok creator fund program.
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