In the fast-paced world of short-form content, nailing down how to get followers on TikTok can feel like trying to catch a moving train. You could have posted videos that didn't take off, or you're trying to figure out what's trending. Don't worry; you're not alone. This guide will help you through the steps to quickly create viral short videos and boost your follower count.
If you're looking for an extra edge, the best tiktok video editor from Crayo AI can help you craft videos that grab attention. It's straightforward and can make a big difference in noticing and sharing your content.
Table Of Contents
What Are TikTok Followers?
TikTok followers are the people who subscribe to a creator's profile, allowing them to keep up with new content quickly. When someone follows a creator, they can access their updates on the "Following" feed and might see their posts on the "For You" page. Followers are an essential part of a creator’s success on the platform. A large follower count often means more visibility, interaction, and influence.
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Importance of Followers on TikTok
Amplify Your Reach and Brand Awareness
Growing your TikTok followers isn't just about numbers — it’s about expanding your reach and boosting your brand’s visibility. TikTok prioritizes your videos on their feed when someone follows you, even showing them more frequently on their For You pages. This means more followers naturally lead to more views. According to social media strategist Rachel Pedersen, increasing your follower count has a snowball effect. More followers lead to more content exposure, potentially reaching millions through TikTok's algorithm. This consistent effort strengthens your brand presence.
Unlock Lucrative Monetization Opportunities
A more extensive follower base can open the door to lucrative monetization opportunities. With more followers, creators can charge higher rates per post and attract more collaboration and sponsorship offers. Jason Derulo, a top TikTok creator, notes that as your follower count grows, so do your monetization opportunities. Brands are eager to work with influencers with large, engaged audiences, knowing they'll get their message in front of many eyes. Increasing your follower base unlocks higher-value deals and sponsorships, especially for creators looking to work with major brands.
Increase Your Chances for Virality
An engaged community of followers can dramatically increase your chances of going viral on TikTok. When your followers watch, comment, or share your posts, it signals the TikTok algorithm to show them to more users. Social media consultant Matt Navarra explains that TikTok’s algorithm rewards engagement, and when you have a solid follower base interacting with your content, your chances of going viral increase dramatically. Engaged followers trigger the algorithm to push your content to new audiences.
Boost Brand Trustworthiness and Authority
A high follower count is more than just a vanity metric — it’s a signal to TikTok users, especially those unfamiliar with your brand. Digital marketing expert Neil Patel says a high follower count gives your brand credibility. People tend to trust accounts others are already following, especially regarding businesses or creators they haven’t encountered. It acts as social proof, showing that others value your content, leading to higher conversions and engagement.
Take Your TikTok Game to the Next Level with Crayo
Ready to supercharge your TikTok strategy? Crayo AI is the fastest way to create short videos. Use our clip creator tool to make unlimited shorts simultaneously, complete with auto-generated captions, effects, background, and music. Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required!
20+ Tips On How To Get Followers On TikTok Fast
1. Leverage Crayo AI for High-Quality Videos
Creating videos that stand out is crucial for gaining followers on TikTok. Crayo AI can help you do just that. This tool lets you quickly create unlimited short videos with auto-generated captions, effects, backgrounds, and music. You’ll be able to take advantage of programs like the TikTok Creator Fund, allowing you to make money with your content. Write a prompt, customize the style, and export your video in seconds. Crayo AI can help you make clips that have the potential to go viral, all without needing an account.
2. Understand Your Target Audience
To make content that appeals to your audience, you need to know who they are and what they like. Use TikTok analytics to study their demographics, such as age, location, and time zones. Conduct surveys or ask questions to learn more about their interests. Then, tailor your content to their preferences, whether comedy, dance, or DIY. Doing so can encourage them to engage with you more.
3. Create Content Worth Watching
If you want users to follow you, your content must be worth their time. Be authentic, creative, and relatable. Show your true self—people like authenticity. Use good editing tools and methods to make your videos more captivating. Tell stories that grab attention quickly, maybe with a surprise or a joke, and keep them short and snappy. Use TikTok’s special effects and sounds to make your videos pop.
4. Make Friends with TikTok’s Algorithm
You need your content to appear in front of them to get followers. Understanding TikTok’s algorithm can help you do that. The algorithm focuses on user interactions, post information, and device and account settings. User interactions and post information are the most important. Create TikTok-native content that resonates with your audience to increase your chances of appearing on their For You Page.
5. Use Trending Hashtags
Hashtags can help your content get discovered. Check what’s trending on the TikTok discovery page or see what hashtags other creators in your niche are using. You can also use TikTok data scraping tools to analyze your competitors’ content and hashtag strategies. Include relevant hashtags in your video descriptions, and participate in hashtag challenges to get more exposure.
6. Be Consistent with Your Content
Choose a niche and create a steady stream of content each week. Consistency is vital in building relevance and recognition. Organic growth is a long game, and consistently posting high-quality content is essential.
7. Post at Optimal Times
Posting your videos at the correct times can help you get more likes, shares, views, and followers. Use TikTok analytics to find patterns that show when your followers are online the most. Schedule your posts for these peak times. Based on an analysis of over 30,000 posts, Thursday at 7 PM PT is the best time to post on TikTok.
8. Join in on TikTok Trends
Trends are a big part of TikTok. Once a trend starts blowing up, you see it everywhere. Jump on trends as soon as possible to avoid missing out. Establish a fast approval process as part of your TikTok marketing strategy to avoid being slowed down by corporate approvals.
9. Participate in Challenges
When you participate in TikTok challenges, you tap into a ready-made audience with an interest in such content. This can give your videos more exposure, with the possibility of going viral. Add something unique to your challenge content to stand out and encourage users to interact and share.
10. Promote Your TikTok Videos Elsewhere
You don’t have to stay on TikTok to grow your followers there. Create a link in your bio page that includes a link to your TikTok, and use this as your website link on all platforms. Embed your TikTok videos on your website, promote your most popular TikTok posts in your newsletter, and share links to your newest posts in your online communities.
11. Engage with Other TikTok Users
Interacting with other users helps to grow your TikTok account. Engage with them through likes, comments, shares, and duets to show you are active and friendly. Build a community around your content and encourage loyalty. Collaborate with other creators to expose your content to a fresh audience. Be genuine and positive when interacting.
12. Use TikTok’s Creator Search Insights
TikTok’s Creator Search Insights tool can help you understand what people are searching for. Use it to find new video ideas and search-optimized captions. The trending search list is a great starting point for content inspiration. The content gap tab tells you precisely the kind of content that users are searching for but aren’t saturated on the app.
13. Collaborate with Other Brands
Partnering with brands can increase your credibility and influence. Reach out to brands you like that have a similar target audience. Discuss how and when to create the sponsored content. Ensure you retain your authenticity and the content resonates with your audience.
14. Optimize Your TikTok SEO
Optimizing your captions for searchability can help your content rank higher and get more views. Use relevant keywords in your post caption and any in-video captions. This will help your videos get discovered by more users.
15. Polish Your Profile
Your TikTok profile should communicate your post and why a user should follow you. Optimize your bio and your name to make what you offer clear.
16. Experiment with Different Approaches
Don’t be afraid to experiment with post formats, captions, video lengths, posting times, collaborators, and topics. Try at least five posts of a specific type before analyzing and moving on.
17. Try Duets and Stitches
Duets and stitches are TikTok features that involve creating your video on top of an existing video. They’re fun to build on a trend or share your unique take on something. Test them out to see if they work for your content.
18. Use Calls to Action
Ask viewers to follow you. Add a final frame at the end of your videos with a short call to action, such as “hit the follow button if you liked this video.” Explain why they should follow you and what you’ll post about in the future.
19. Create a Content Series
A content series means posting multiple videos based on the same topic or story. This can drive viewers to visit your profile to watch more videos, increasing their chances of following you.
20. Engage with Your Audience
Engage with your audience in the comments to build an engaged community. Respond to comments with your brand voice, and consider using video replies to answer questions.
21. Use TikTok Ads
If you have the budget, run TikTok ads alongside your organic content to bolster your audience growth. You control who sees your paid content, and it can help you reach a wider audience.
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Should You Buy TikTok Followers?
Buying TikTok Followers: A Risky Strategy
When you buy TikTok followers, your follower count will rise immediately. Your analytics will reflect this growth and may even attract some real users to follow you. But that's where the benefits stop. It becomes challenging to explain the sudden increase in followers, and you might see genuine followers leave if they realize your content isn't what they expected. Buying followers is a temporary fix that only solves the underlying issues of why you're not attracting new followers.
Engagement Rate Takes a Hit
Follower count is essential, but engagement rate is more crucial. When you buy TikTok followers, they're just that – followers. They don't engage with your content, so your engagement rate will be suspiciously low compared to your follower count. A small, engaged audience is far better than a large, inactive one.
Hurts Your For You Page Chances
A low engagement rate hurts your metrics and chances of appearing on the For You Page. TikTok's algorithm sees low engagement as a sign that your content isn't relevant or interesting so it won't be promoted to new users.
Real Users Can Spot Fake Followers
Social media users have become adept at spotting fake followers. They can quickly identify spammy accounts by looking at the follower list. When users see that your followers are fake, they'll question your authenticity and may unfollow or block you.
Waste of Time and Money
While buying followers isn't technically against TikTok's guidelines, it's frowned upon. Purchased followers are usually flagged as bots or fake accounts and eventually removed. This means you'll have wasted time and money with nothing to show.
6 Mistakes To Avoid As A TikTok Influencer
1. Acting Too Late on Trends
Jumping on trends days after they emerge is like trying to catch a train already leaving the station. TikTok trends move at lightning speed, and if your content lags, you'll appear out of touch and uninspired. Ensure your approval process allows for quick action so you can ride the wave when it’s cresting, not when it’s crashing.
2. Following Irrelevant Trends
Not every trend suits your brand. Blindly chasing every fad spreads your resources thin, making your content seem disconnected. Instead, pick trends that align with your brand’s identity and resonate with your target audience. This strategic approach ensures your content feels natural and engaging, not forced or awkward.
3. Failing to Start Your Trends
Don’t just mimic others; innovate to create your trends and challenges. This approach can lead to viral moments and user-generated content, boosting your brand’s visibility. Collaborating with influencers can help kickstart these trends, making them more enticing and organic for the TikTok community.
4. Overly Promotional Content
Today’s audiences are savvy about sales tactics. They can spot a hard sell from a mile away, and it’s a major turnoff. Instead, aim to balance promoting your products and providing genuine value or entertainment. Partnering with influencers can help make your promotions feel more authentic and less like traditional advertising.
5. Content That's Too Polished
On TikTok, authenticity beats high production value. Overly polished videos can feel out of place and unrelatable. TikTok users prefer content that feels spontaneous and genuine. While you shouldn’t sacrifice good sound quality, your videos should look and feel like they were created in the moment, even if they weren’t.
6. Simply Repurposing Content
Repurposing content from other platforms can backfire. TikTok has its vibe, and content that feels recycled or out of place can turn off viewers. Tailor your videos for TikTok’s vertical format and distinct culture. This includes avoiding cues from other platforms, like horizontal videos or language like “subscribe.”
Create Viral Shorts In Seconds With Crayo
Crayo AI is the new powerhouse for content creators. With its speed and efficiency, you can create unlimited short videos in a snap. Need captions, effects, backgrounds, or music? Crayo handles it all. This tool is your ticket to success with the TikTok Creator Fund. It’s as easy as 1-2-3: draft an outline, pick your style, and export.
Crayo transforms your ideas into engaging shorts in minutes. Consider going viral without the hassle. It’s not just a tool—it’s a game-changer. Head to our homepage and click ‘Try Now’ to create without an account.
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