Consider yourself scrolling through TikTok and suddenly drawn into a whirlwind of catchy dances, hilarious skits, and ingenious hacks. It's all part of a viral trend, and everyone is hooked. You think, "I want to create something like this." Starting a trend on TikTok is more than just a fun idea. It's a powerful way to boost your visibility on the platform.
But where do you start? Understanding what to post on TikTok to go viral can unlock the secret to trendsetting success. This article will guide you through the steps to get your content noticed and shared.
Enter Crayo AI's clip creator tool, which is a powerful ally in your quest for virality. This tool helps you create short, engaging videos that capture attention and encourage others to join the fun.
Table Of Contents
How to Start a Trend on TikTok in 5 Easy Steps
1. Identify Your Unique Take
To start a TikTok trend, first pinpoint how your brand can uniquely interpret existing trends. Think about which trends align with your brand’s voice and mission. Consider how you want your brand to be perceived, then get creative, for instance, e.l.f. Cosmetics cleverly used an eyeliner stick as a pole for the “Somebody come to get her” trend, which involved users dancing with a freeze-frame effect.
2. Determine Your Look and Feel
Recognize your brand’s point of view to ensure consistency while participating in TikTok trends. “Some brands have signature colour palettes, while others focus on product close-ups,” says Horowitz. “Some brands emphasise the people, and some aren’t about dancing.” Consider how your brand typically looks and feels, then apply that to your content for TikTok.
3. Be Authentic
Authenticity is vital when creating content for TikTok. The app responds to fun and spontaneous content, so don’t stress over perfection. “It doesn’t matter if the dance is perfect,” says Horowitz, “just jump in and have fun.” Let authenticity shine through, and your content will likely go viral.
4. Create Your Trends
Once you have a solid understanding of TikTok trends, you can create your own. For example, cold medicine Mucinex created the #TooSickToBeSick challenge, encouraging users to get creative when sick. This trend resonated with users and gained significant traction on the app.
5. Use Crayo AI to Go from Idea to Viral Video in Seconds
Crayo AI is the fastest way to create short videos. Use it to generate unlimited short videos simultaneously, complete with captions, effects, backgrounds, and music. With Crayo, you can go from idea to viral video in seconds. Just write an outline or prompt, customize the style with Crayo’s free templates, and export the finished video.
Crayo will even auto-generate captions, effects, backgrounds, and music. Use Crayo to create short videos and take advantage of the TikTok creator fund program to make easy money. Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required!
How To Find TikTok Trends
Navigating TikTok's Explore Page
Start by exploring TikTok's "Explore" page. Here, you’ll discover the hottest videos and hashtags making waves. This is a great starting point if you're seeking inspiration. TikTok organizes trending content into various categories like "Fashion," "Beauty," and "Food & Drink." Click through these sections to understand what's catching fire in each niche. As you browse, look for recurring themes or styles. These patterns often signal emerging trends you can incorporate into your content.
Utilizing TikTok’s Creative Center
TikTok’s Creative Center is a goldmine for trend discovery. First, select your target audience’s country to find localized viral content. Check out the hashtags in eye-catching videos—they’re clues to more significant trends you can tap into. Filter creators by follower count and engagement to see who’s leading the charge in popular content. Once you find a trend piques your interest, explore how others interpret it. This helps you understand what resonates with viewers and aids in planning your video production.
Monitoring Emerging Subcultures
Pay attention to new subcultures as they evolve and gather steam. These niche communities often spawn the following trends, so keeping tabs on them can help you stay ahead of the curve.
Tracking Trending Hashtags
Trending hashtags serve as a barometer for emerging conversations and shifts. Monitor those gaining momentum, even if they still need to be mainstream. They could be the start of something big.
Following Pop Culture Cues
Pop culture is a strong predictor of future trends. Stay updated with new music, movies, and TV shows to catch shifts that might spill into TikTok trends.
Analyzing Social Media Data
Social media is a vast data mine. Analyze engagement rates and search data to find rising topics and themes. This data can guide you in crafting content that aligns with your audience's interests.
Staying Open to Experimentation
Keep an open mind and be willing to try new things. Sometimes, the most successful trends come out of nowhere. Feel free to experiment until you find what resonates.
Ready to transform your TikTok strategy? Crayo AI offers a powerful clip-creator tool to help you go viral in seconds. Try Crayo’s free clip creator tool today by clicking the ‘Try Now’ button on our homepage. No account is needed. Start creating short viral videos in minutes!
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Benefits of Trending on TikTok
1. Viral Videos Supercharge Engagement and Loyalty
When a TikTok video goes viral, it’s not just about the numbers. It’s the ripple effect—how it brings people together under your brand’s umbrella. Millions of views mean more than eyeballs; they translate to engagement and loyalty. Think of it as a spotlight on your business, making it irresistible to explore.
Curious people visit your website to check out your offer. This interest doesn't just boost your site visits; it improves your search engine rankings. New visitors start to form connections with your brand, and that initial TikTok interaction can lead to genuine engagement or even purchases. For those familiar with your brand, a viral moment reaffirms their choices, reinforcing loyalty.
2. Viral Marketing: The Cost-Effective Power Move
Traditional marketing has its place, but going viral on TikTok can be a more cost-effective strategy. Each view is a return on your investment, and as the numbers climb, so does the value. But don’t put all your eggs in one basket. Viral videos should be part of a broader strategy with compelling content and easy sharing options. This way, you’re not only relying on every post to hit it big; you’re creating a sustainable marketing approach.
3. Consistency and Patience: The Real Keys to Going Viral
Creating a creative and emotional video doesn’t always mean it’ll get noticed. Many factors come into play, like the timing or platform suitability. There’s no guaranteed formula for virality, and even great videos can fall flat. It takes consistency and patience to see real results. Think of authors who write for years before hitting bestseller status or bands that work tirelessly before gaining fame. The lesson? Going viral isn’t easy, but it’s worth the effort if it aligns with your strategy.
11 Famous TikTok Trends For Inspiration
1. Cherry Bonbon Challenge: A Mix of Personalities
The Cherry Bonbon Challenge is about showing off contrasting personalities or quirks between entities. Think of it as a playful spotlight on the differences between characters or products. Creators use clever visuals and storytelling to bring these contrasts to life. Brands can get in on the action by using this trend to create engaging content that highlights unique customer profiles or different products in unexpected contexts.
2. Google Earth Trend: Zooming In on Captivating Locations
This trend takes a virtual journey via Google Earth, zooming in on intriguing locations with cinematic flair. Businesses can use this trend to showcase their store locations or other noteworthy spots. Creators can use these zoom-ins to highlight their favorite places, landmarks, or travel destinations.
3. Social Impact Challenges: Raising Awareness and Funds
Social impact challenges are a force for good. These challenges take on social and environmental causes, encouraging participation to raise awareness or funds for charitable activities. Whether it’s a dance routine, a creative skit, or a heartfelt message, these challenges aim to make a difference and inspire positive change.
4. Behind-the-Scenes Content: Building Relatability and Trust
Authenticity is the name of the game, and it has behind-the-scenes content. Creators and businesses share candid glimpses into their daily lives or work processes, building relatability and trust with their audiences. This trend showcases the natural, unpolished moments that make up our everyday lives.
5. Meme Culture: Staying Relevant and Humorous
Memes are the bread and butter of TikTok. They evolve at lightning speed, and creators use them to stay relevant and humorous. Whether it’s a funny clip, a clever caption, or a hilarious parody, memes are a surefire way to capture attention and keep your audience entertained.
6. "Meet the Group" Trend: Introducing Friends and Team Members
The "Meet the Group" trend is about introducing your friends or team members in fun and engaging ways. Creators use this trend to showcase their social circles, giving each person a playful personality description. Brands can also join in by introducing their team or similarly highlighting products.
7. Main Character Energy: Spotlighting Secondary Elements
Main Character Energy is all about highlighting secondary but impactful elements. This trend can be used by businesses to spotlight supporting products or services. Creators use it to highlight the unsung heroes of their lives or routines, making them the primary focus for a moment.
8. #tiktokmademebuyit: The Power of Product Recommendation
The #tiktokmademebuyit trend showcases products discovered and purchased thanks to TikTok. Creators share their finds, often with gushing testimonials, and brands can use this trend to gain more visibility for their products. It’s a great way to gather user-generated content and leverage the power of social proof.
9. Femininity and #coquette: Embracing Girly Aesthetics
The #coquette trend revolves around celebrating femininity through girly aesthetics. Creators share videos featuring bows, pastels, and other feminine elements. This trend aligns with related fashion trends, such as the return of the ballet flat. It’s a way for creators to embrace their softer side and showcase their style.
10. Food Challenges and #foodtok: A Feast for the Senses
Food challenges are a staple of TikTok, and they show no signs of slowing down. From extreme spicy food challenges to rock-paper-scissors food showdowns, these challenges keep audiences entertained with their bold flavors and creative twists. The #foodtok community is a vibrant TikTok subculture filled with endless culinary inspiration.
11. Self-Growth, Inner Beauty, and #hopecore: A Journey of Transformation
This trend focuses on self-growth, inner beauty, and finding hope in everyday moments. Creators share videos highlighting personal transformation, wellness practices, and healing moments. The #hopecore hashtag is all about spreading messages of hope and encouragement. It’s a wholesome trend that promotes self-care and positivity.
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Create Viral Shorts In Seconds With Crayo
Crayo AI is the fastest tool to create short videos. You can go from idea to viral TikTok content with just a few clicks. Here’s how it works: First, write an outline or prompt. Then, customize the style by selecting a background video, voice narrator, and music from Crayo’s free templates. Finally, finish and export your video. It’s that simple.
Crayo even auto-generates captions, effects, background, and music for you. Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required!
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