Navigating TikTok can feel like trying to catch lightning in a bottle. One moment, you’re on fire, the next, you’re lost in the shuffle. Hashtags can be your guiding light, spotlighting your content and increasing visibility. But knowing which hashtags to use at the right time is crucial. That's where this guide comes in. We'll show you how to leverage trending hashtags to help you achieve your goals, such as creating viral short videos.
And while we’re at it, let me introduce you to Crayo AI’s best TikTok video editor. It’s a game-changer, making it easy to clip a video from any article you upload without guessing what to use or where it will land. Just upload your article and let Crayo AI do the rest.
Table Of Contents
What Are TikTok Trending Hashtags?
TikTok hashtags are your best friend for getting noticed. Those nifty words or phrases starting with # make your videos discoverable. Users searching for content can find your videos by looking up these hashtags. So, when you add something like #DanceChallenge or #FunnyPets, you’re throwing your content into the spotlight for anyone interested in those themes. It’s like a little magic trick for visibility.
Why You Should Care About TikTok Hashtags
Adding hashtags to your TikTok videos isn’t just about jumping on trends. They can widen your audience, make your profile more visible, and boost user engagement. Think of them as invitations to join popular conversations. When your video has the right hashtags, it’s more likely to pop up when users explore those trending topics. This means more eyes on your content and more interactions with your posts.
Creating Your TikTok Hashtag: Easy as Pie
Want to create your hashtag on TikTok? It’s a breeze. All you need to do is combine letters and numbers, type them into your caption, and post your video. Just like that, you’ve created a new hashtag for the world to see. Try making it relevant to your brand or product, like #MyBrandRocks. This gives you a unique way to stand out while promoting your content.
How TikTok Hashtags Work: Connecting the Dots
Think of TikTok hashtags as connectors. They work like they do on Instagram and Twitter, linking users to relevant content. By adding specific hashtags to your videos, you place your content in front of users searching for those topics. This allows you to join trending conversations with ease. It’s an intelligent way to ensure your content is seen by the right people at the right time.
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How to Find TikTok Trending Hashtags In 7 Easy Ways
1. Use Crayo AI for smooth, short creation
Crayo AI simplifies the short video creation process, helping you produce engaging TikTok content quickly. With Crayo, you can generate multiple shorts simultaneously, complete with captions, effects, backgrounds, and music. The platform allows you to turn ideas into viral clips swiftly. Here's how:
Write an outline or prompt,
Customize the style with backgrounds, voice narrators, and music from free templates,
Finish and export the video. Crayo offers a free clip creator tool—click the ‘Try Now’ button on their homepage to get started without an account.
2. Analyze Competitors’ Hashtags
While you don't want to mimic your competitors, observing their hashtag usage can offer valuable insights. By examining the tags they’re using, you can discover new ways to reach audiences or utilize search phrases you hadn’t considered. For example, if a competitor in your niche is gaining traction with hashtags like #outdoorgrilling and #grillingseason, consider incorporating similar tags into your strategy.
3. Explore TikTok’s Discover Page
Browsing TikTok’s “Discover” page can uncover popular and niche-relevant hashtags to incorporate into your content. Tap the magnifying glass icon at the bottom of the app to access this feature. Observe the hashtags popular creators use in your space, noting them and checking engagement on videos labeled with those tags. Use the search tool for more targeted research—input relevant keywords to find popular hashtags with high viewership and interaction.
4. Check TikTok’s Trending Tabs
TikTok’s “Trending” tab shows you the most popular hashtags circulating on the platform. While trending hashtags can help boost your content’s visibility, ensure they align with your video’s topic and audience preferences. Remember, TikTok trends change quickly, so regularly check the tab for the latest hashtags to use in your content.
5. Study Your Audience’s Hashtag Habits
To better understand your audience, examine the hashtags they already use. This can offer insight into the conversations they’re engaged in and help you find hashtags to reach similar audiences. For example, members of the TikTok foodie community often use hashtags like #foodtiktok and #foodtok. By tapping into these existing TikTok communities, you can expand your reach and grow your presence.
6. Use TikTok’s Search Tool for Hashtag Ideas
TikTok’s search function is a powerful tool for discovering trending hashtags in your niche. Enter relevant keywords to identify popular hashtags others use and search for. While you may face competition with widely used hashtags, there’s a reason they’re famous—they clearly describe the content and attract considerable engagement.
7. Create Branded Hashtags
While trending hashtags are essential, creating unique branded hashtags can help you generate buzz and build community. Branded hashtags help users remember your business and feel connected to your content. Use these hashtags to start TikTok challenges and encourage user-generated content. Here are some tips for creating effective branded hashtags:
Ensure they convey your message and theme, are memorable, and are easy to understand.
Create a singular hashtag representing your brand and campaign-specific ones for better visibility.
Use shorter hashtags for better performance on TikTok.
Share your branded hashtags on other social media platforms and incorporate them into your marketing materials.
Benefits of Using TikTok Trending Hashtags
Boost Your Reach with Trending Hashtags
Using trending hashtags on TikTok is like planting a flag on a mountain — it signals to others that you're there, ready to be noticed. Adding hashtags to your video captions can push your content to people who might not otherwise find you. If your video concerns a do-it-yourself project, tag it with #DIYProject. Users who love DIY will spot your video when they search for that hashtag, putting your content in front of interested eyes.
Engage More People with Your Content
Visibility leads to engagement. When more people see your TikTok content, they're more likely to interact with it by liking or commenting. The more eyeballs on your video, the higher your chance of getting those engagements. It's a simple formula: more visibility translates to more engagement.
Build a Community Around Your Brand
Hashtags aren't just for discovery — they can help you create a community around your brand. Encourage your followers to use a specific hashtag when they post about your product or brand. This creates a sense of belonging among your followers and turns your brand into a community hub. Jellycat's #jellycat hashtag is a great example. It's amassed over one billion views, with users posting their Jellycat stuffies and chatting about new releases.
Spot Your Competitors
Hashtags can also offer insights into your competition. By exploring popular hashtags in your industry, you can also find other brands using them. This allows you to see what they're doing and how their content is performing. You can use this information to benchmark your TikTok performance and uncover improvement strategies.
Get Inspiration for New Content
Explore hashtags within your niche to see what content is performing well. This can help you understand what resonates with your audience and give you ideas for your TikTok videos. It's a great way to find inspiration for new content that your followers will love.
Find Influencers in Your Niche
Hashtags can also help you find influencers to partner with. By searching for hashtags related to your industry, you can discover influential accounts that are creating relevant content. This is especially useful if you plan an influencer marketing campaign on TikTok.
Jump on Trends Before They Pass You By
Trends on TikTok come and go. But if you can jump on a trend while it's still hot, you can increase your visibility and engagement. Creating content around trending hashtags shows your followers that your brand is current and relevant. Use the search icon in the top right corner of your TikTok home feed to discover popular trends and topics.
Monitor Your Brand on TikTok
Hashtags—especially branded ones—are key to monitoring your brand on TikTok. By keeping an eye on the hashtags related to your brand, you can track and respond to social engagements. This can help you understand your target audience and protect your brand's reputation.
Crayo: Your Shortcut to Viral TikTok Shorts
To enhance your TikTok strategy, consider using Crayo's clip creator tool. With Crayo, you can create viral shorts in minutes by writing an outline, customizing your style, and exporting your video. Try Crayo's free clip creator tool today by clicking the 'Try Now' button on our homepage. No account is required!
Best Practices For Using TikTok Trending Hashtags
1. Use Crayo AI for High-Quality Videos
Crayo AI is your go-to for creating short videos in record time. You can generate unlimited short videos simultaneously with auto-generated captions, effects, backgrounds, and music. It's a game-changer for tapping into the TikTok creator fund program and making money with minimal effort.
Here's how it works: write a prompt, customize the style with Crayo's free templates, and export your video. It’s that simple. Crayo helps you go from idea to viral in seconds. Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required.
2. Use Relevant Hashtags
Using hashtags relevant to your content and niche is essential. Don't just hop on a trend for its sake. Instead, use hashtags that align with your topic or theme. For example, if you're sharing a makeup tutorial, opt for hashtags like #makeuptutorial and #beauty.
3. Mix Popular and Niche Hashtags
Combine popular ones with niche tags to get the most out of your hashtags. This will help you connect with both broad and targeted audiences. While trending TikTok hashtags will expose your content to more people, niche hashtags will attract a more engaged audience.
4. Avoid Overloading with Hashtags
While hashtags are crucial, too many can make your content look spammy. Stick to a few relevant hashtags per post. This approach will help you reach your target audience without overwhelming them.
5. Create Your Hashtag Challenges
Launching a hashtag challenge can encourage engagement and help your content go viral. Whether it’s a dance move, makeover, or product demo, creative challenges can spark interest and participation from your audience.
6. Monitor Your TikTok Analytics
Tracking your TikTok analytics will help you see which hashtags are most effective and how your posts perform. Use this data to refine your hashtag strategy and enhance your content in the future.
7. Add Hashtags in Comments
Add extra hashtags in the comments if you run out of space in your caption. While these hashtags are less prioritized by the TikTok algorithm, they can still help boost your content’s visibility.
8. Use Hashtags to Define Your Audience
Hashtags can also describe who your content is aimed at. For instance, if you have an online keychain store, hashtags like #keychainlover will attract a specific audience.
9. Save Hashtags for Future Use
If you use the same hashtags repeatedly, save them in your phone’s notes app. This will save you time when you create new content.
10. Include Keywords in Your Captions
In addition to hashtags, use keywords in your captions. Some social media experts believe TikTok may be shifting towards an SEO-based search strategy, so thoughtful captions can help discover your content.
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How To Make A Hashtag Go Viral In 10 Simple Steps
1. Crafting a Short and Snappy Hashtag
Keep it simple and creative. A short hashtag like #ShareACoke is memorable, easy to repeat, and more likely to trend. Simplicity is your friend here.
2. Making Your Hashtag Easy to Read
Capitalizing the first letter of each word makes your hashtag more manageable to read, as in #EasyToRead. Check how it looks in lowercase, too, to avoid awkward interpretations.
3. Ensuring Clarity and Avoiding Misunderstandings
Double-check your hashtag to avoid misinterpretations. Show it to someone else before posting to catch any potential issues. Context matters.
4. Avoiding Hashtag Overload
Too many hashtags look spammy. Stick to relevant ones and hide the rest if needed. Platforms like Instagram and Facebook hide text after a few lines, so place them strategically.
5. Researching Other Hashtags Before Use
Research existing hashtags before using them. DiGiorno’s mistake with #WhyIStayed shows the importance of understanding a hashtag’s context.
6. Creating Your Unique Hashtag
While using existing hashtags is common, create a unique one for more extensive campaigns. It should reflect your brand and spark conversations.
7. Making Your Hashtag Actionable
Inspire action with your hashtag. Encourage participation and creativity, like Red Bull’s #PutACanOnIt. What do you want people to do with it?
8. Brainstorming Your Hashtag
Think about the wording of your hashtag. It should support your campaign’s message, even if it’s not branded. Clarity and relevance are essential.
9. Promoting Your Hashtag Everywhere
Spread the word about your hashtag. Use it on social media, in newsletters, and customer communications. Make sure people know about it.
10. Engaging with Conversations Using Your Hashtag
Join in on conversations using your hashtag. Appreciate user-generated content and feature it on landing pages or social streams to encourage more participation.
Create Viral Shorts In Seconds With Crayo
Crayo AI is your new best friend for creating shorts. Want to churn out unlimited viral clips in a snap? Crayo’s got you covered. It generates captions, effects, backgrounds, and music automatically. You don’t even need an account to get started. Just hit that ‘Try Now’ button on the homepage, and you're off to the races.
Effortless Creation: From Idea to Viral Video in Seconds
Time is money, and Crayo knows it. You start by writing a simple outline or prompt. Then, customize your style by selecting backgrounds, voice narrators, and music from Crayo’s templates. Finally, hit finish, export, and watch your video make waves.
Leverage TikTok’s Creator Fund with Crayo
If you want to make easy money with TikTok’s creator fund, Crayo is your ticket. The more viral your videos, the more cash you can rake in. It’s that simple.
Tap Into TikTok Trending Hashtags
Crayo helps you stay on top of trending hashtags. When you create, you can integrate popular tags smoothly. This boosts your visibility and engagement, allowing your content to reach a wider audience.
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