In the age of TikTok and Instagram, going viral can feel like striking gold. Everyone wants a piece of that instant fame where your short video reaches millions overnight. But what does it indeed mean to go viral on social media and what to post on TikTok to go viral? And more importantly, how can you use this knowledge for your content strategy? Whether you’re figuring out what to post on TikTok to go viral or aiming to create viral short videos, understanding this concept is critical. This guide will break it down simply, giving you the tools to boost your chances of hitting it big.
Crayo AI’s clip creator tool can help boost your content game by helping you quickly create engaging short videos.
Table Of Contents
What Does Viral Mean in Social Media
Viral content spreads online at an incredible rate, captivating audiences through massive reach and high engagement. This phenomenon can involve images, videos, or written content that resonates with a broad audience thanks to its relatability and emotional impact. Viral posts quickly rack up views, likes, shares, and comments, becoming social media sensations.
Spotlight on Viral Rock Stars
Spotify Wrapped: The Music Fest That Keeps Giving
Since 2015, Spotify’s “Your Year in Music” has evolved into the fan-favorite “Wrapped.” It’s a personalized recap of your listening habits wrapped in a dazzling video. Users love showing off their musical taste, and Spotify reaps the engagement rewards.
Dove’s Real Beauty Sketches: More Than Skin Deep
Dove’s three-minute video hit a chord with viewers by showing women how others see them as more beautiful than they see themselves. This emotionally charged campaign shifted focus from products to self-love, sparking meaningful conversations and engagement.
IHOP to IHOb: Flipping the Script
When IHOP announced its name change to IHOb, the internet buzzed with speculation and curiosity. It wasn’t just a clever marketing stunt but a masterclass in grabbing attention naturally and earning media coverage for the burger-loving pancake house.
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What Goes Viral On Social Media
In today's digital world, going viral is the ultimate goal for many. A viral video, meme, or article can lead to fame, fortune, and even a music career. Just look at singer Gayle, whose song “abcdefu” skyrocketed thanks to a TikTok challenge and the backing of major record labels.
When We Care, We Share
Humans are emotional creatures, driven by feelings both consciously and subconsciously. We’re wired to respond to stimuli like adorable cat videos that release chemicals and hormones, giving us sensations of joy, laughter, and contentment. This endorphin rush often prompts us to hit ‘share’ and spread those feel-good vibes.
It’s not just for fun; new research suggests watching animal videos can boost mood and concentration and even aid brain healing. It’s all about that dopamine hit and explains why heartwarming content thrives online.
Emotional Triggers Drive Virality
Research shows that virality is linked to content that elicits specific emotional responses. Analyzing the 10,000 most shared articles reveals that awe, laughter, and amusement are the top emotional triggers, each driving significant engagement.
These emotions topped a New York Times study on social media sharing motivations. People share to bring valuable content to others, define themselves, nurture relationships, stay connected, and support causes they care about. Keeping those feel-good emotions flowing can lead to massive shares.
We Can’t Get Enough of Novelty
Our brains get bored with the same old ideas, so new or unusual content grabs our attention. The brain searches for novelty because seeing something new triggers reward pathways. This explains the popularity of memes, where people constantly reinvent content. Remember Bernie Sanders’s viral inauguration meme? Or the flash mob and plank challenges?
These cultural collaborations on social media satisfy our craving for novelty and unpredictability. While scrolling through your feed, complex psychological processes like novelty cravings and emotional triggers are at play. Understanding these motivations helps you create content that reaches, engages, and is shared by your audience.
Captivate Your Audience with Crayo
Ready to create viral content? Use Crayo’s free clip creator tool to go from idea to viral shorts in minutes. It’s the fastest way to make TikTok-ready videos with autogenerated captions, effects, and music. Try Crayo today; click the ‘Try Now’ button on our homepage to start. No account is required!
12 Tips To Go Viral On Social Media
1. Crayo AI: Your Shortcut to Viral Videos
Want to create high-quality short videos in seconds? Crayo AI is your go-to tool. It lets you produce unlimited shorts quickly, automatically generating captions, effects, backgrounds, and music.
With Crayo, you can transform ideas into videos in three simple steps: writing an outline, customizing the style using Crayo’s free templates, and exporting. This is the future of content creation, designed to help you make money with TikTok’s creator fund. Give it a try today with Crayo’s free clip creator tool. No account is required!
2. Crack the Code on Viral Video Formats
Some video formats naturally attract more attention. “How-to” videos thrive because people love to learn, from makeup tips to woodworking tricks. “Did you know?” videos cater to curiosity, offering fascinating tidbits or facts. “What happens next?” videos give viewers intriguing transformations or surprises. Lastly, spontaneous moments, like unexpected coincidences, often go viral. Keep your phone ready to capture these unscripted gems.
3. Consistency Is Key: Post Regularly
Regular posting boosts your chances of reaching more people. It helps social media platforms recognize your account as a reliable content source. Consistent engagement enhances this effect, prompting algorithms to promote your content more. Finding time to create and manage posts across different platforms is challenging, but the benefits are worth it.
4. Stay Ahead of Trends
Keeping up with trends is crucial. Social media’s “Trending” sections are great for spotting what’s hot. Set up alerts to catch trends early and deliver your take while it’s fresh. Beyond news, watch for content trends, memes, and popular songs. Jump on these trends quickly to stand out with your content.
5. Tailor Content for Each Platform
Every platform has its quirks. To succeed, adjust your content for each one. Pay attention to text length, image and video size, and hashtag use. Customizing your approach ensures your content performs well and reaches the right audience.
6. Find Your Niche and Own It
Going viral on a grand scale is challenging. Instead, focus on a niche where you have a built-in audience. Whether it’s BookTok, Metal Twitter, or fitness communities, these passionate groups are more accessible to engage with. Create content tailored to their interests, increasing your chances of going viral.
7. Inject Humor for Viral Success
Humor makes the content relatable and shareable. It humanizes brands and adds personality to their social media presence. Studies show people prefer ads that make them laugh. IKEA’s clever and witty approach to social media is a great example. Adding humor to your content can help it go viral by making it enjoyable and easy to relate to.
8. Optimize with Keywords
Keywords help search engines and platforms understand what your content is about. Use them in captions to give viewers an instant idea of what to expect. Incorporate trending and community hashtags to boost visibility. In descriptions, include relevant keywords, but avoid overloading with unrelated terms.
9. Promote Meaningful Causes
Supporting causes you care about is a powerful way to connect with your audience. When Mentos showed public support for LGBTQ+ rights in 2015, it spread a positive message and aligned with the brand’s values. Using your platform to bring awareness to important issues can make your content more impactful and resonate with people.
10. Collaborate with Influencers
Partnering with influencers can expose your content to larger audiences. Use features like Instagram’s Remix or TikTok’s Duets to incorporate more prominent creators’ content into your videos. Build a relationship with influencers before asking for a collaboration. When you’re friendly with them, they’re more likely to help you out.
11. Start a Challenge
Challenges are a great way to engage people and raise awareness. The ALS Ice Bucket Challenge is a famous example. It raised millions for ALS research and got people around the world involved. Challenges work because they’re fun, interactive, and often involve influential celebrities. They’re a great way to go viral and support important causes.
12. Keep It Short and Sweet
Short videos perform better on social media. Algorithms prioritize clips with high completion rates, so keeping your content engaging is crucial. Hook viewers early and keep their attention. Aim for videos between 15 and 30 seconds to tell a story without boring your audience.
Benefits of Going Viral On Social Media
1. Expand Your Audience Beyond Traditional Boundaries
Going viral can catapult your brand into previously untapped markets. Viral marketing reaches people who would only sometimes see your advertisements. You can extend your reach and connect with new audiences by crafting content that resonates with many viewers.
2. Create a Buzz That Gets People Talking
When done right, viral content makes people want to share it with friends. Think about Burger King’s moldy Whopper campaign. It was so unexpected that people couldn’t help but talk about it. You can create the same kind of buzz for your brand by pushing boundaries and taking risks.
3. Save Money While Getting Great Results
Viral marketing is often much cheaper than traditional advertising. You don’t have to spend as much on TV ads or billboards. Instead, you can focus on creating content that people will want to share. This means you can get more bang for your buck and still reach many people.
4. Achieve Rapid Growth and Success
The internet allows things to spread quickly. When your content goes viral, it can lead to rapid growth for your brand. You can gain new followers, customers, and even sales. Just make sure you’re using the right tools to make it happen.
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Create Viral Shorts In Seconds With Crayo
TikTok is all about grabbing attention. The key is to understand what "viral" means in the context of social media. It’s about creating widely shared, discussed, and imitated content. When your video is relatable, funny, or surprising, people are more likely to engage with it. Think of trends, challenges, and storytelling as your friends. A great story or a clever twist on a trend can help your video spread like wildfire.
The Power of Crayo AI for Video Creation
In the fast-paced world of TikTok, speed and quality are your allies. Crayo AI offers creators a game-changing solution. Imagine going from a simple idea to an entirely produced short video in minutes. With Crayo, you can quickly write an outline, customize the style, and export your video. This tool auto-generates captions, effects, and music, allowing you to focus on creativity. It’s like having a production team in your pocket, ready to help you create viral content whenever inspiration strikes.
Monetizing Your TikTok Content
The TikTok Creator Fund is a great way to turn your viral content into cash. You can earn money from your creativity by consistently posting engaging videos that resonate with your audience. The more views and engagement your videos receive, the more you can earn. It's a simple equation: quality content plus audience engagement equals financial rewards. Tools like Crayo to streamline your video production can help you produce more content, increasing your chances of going viral and making money.
Get Started with Crayo's Free Tool
Ready to give it a try? Crayo’s free clip creator tool is available now. Just head to the homepage and click the “Try Now” button. No account is needed. You’ll be creating viral short videos in minutes. With Crayo, you can focus on what you do best: creating unique content.
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