Trying to figure out what goes viral can feel like chasing the wind. One day, it’s a cat video. The next is a dance challenge. So, if you’re wondering what to post on TikTok to go viral , knowing the patterns behind the chaos can help. This guide is here to shed some light on what’s considered viral. Whether you're crafting short videos or brainstorming your next big post, you'll find practical insights to guide you.
Consider using Crayo AI's clip creator tool to make the process smoother. It’s a handy way to streamline your content creation and increase your chances of going viral.
Table Of Contents
What Is Considered Viral On Social Media?
When we talk about a post "going viral," we're referring to a massive surge in online popularity. Picture a video, tweet, or image suddenly being viewed, shared, liked, or commented on by thousands—or even millions—of users. This doesn’t happen over weeks or months but in a brief time. For marketers and content creators, achieving virality is like hitting the jackpot. They use various strategies to increase the chances of their posts going viral, but there’s no guaranteed formula.
What Makes a Post Go Viral? The Secret Sauce
There’s no foolproof recipe for virality. Many factors come into play, from timing to emotional impact and beyond. However, certain elements consistently contribute to a post’s potential to go viral. Crafting content that triggers positive emotions—joy, interest, anticipation, and trust—can significantly boost initial views and set the stage for virality. Riding the wave of trending topics, keywords, and hashtags offers another pathway.
Popular audio can help people tap into existing trends on platforms like TikTok and Instagram. Once you identify what content resonates most with your audience, lean into it. Studying past successful posts can provide valuable insights. Make sure your content is easy to share with compelling captions or visuals. Finally, partnering with influencers or celebrities can amplify your post’s reach.
How Many Views Does It Take to Go Viral?
The number of views needed for a post to go viral varies by platform, content type, and niche. On YouTube, hitting 1 million views weekly is often considered viral. However, even 50,000 or 100,000 views can achieve the same effect in some niches. Images or video posts on Instagram that gain 10,000 to 20,000 likes or opinions within the first 24 hours indicate virality. Reels, Instagram’s short videos, generally require 100,000 views or more.
TikTok’s algorithm is particularly adept at pushing content, so a video gaining 10,000 views within the first few hours can quickly explode, often reaching millions. Twitter, now X, operates differently; tweets can go viral with just a few likes and retweets if they strike a chord, but those with tens of thousands of interactions are more likely to reach millions.
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• Why Am I Not Going Viral on TikTok
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• How Long Should a TikTok Video Be To Go Viral
13 Viral Niches For Social Media Content
1. Cooking and Recipes: The Universal Appeal
Cooking and recipe videos have a massive viral potential on TikTok because everyone loves food. Whether you’re a seasoned chef or just starting, cooking content is universally appealing. People always seek new meal ideas, diet tips, or fun food experiments. With TikTok’s short video format, you can showcase a delicious dish or a clever cooking trick in under a minute, making it easy for viewers to watch and share.
Suggested Hashtags
#Cooking #TikTokFood #Recipe #Homecooking
Content That Works
Quick and Easy Recipes: Share 30-second clips of easy-to-make dishes.
Cooking Hacks: Show tips like peeling garlic quickly.
Food Challenges: Create fun challenges using pantry staples.
Behind the Scenes: Show your kitchen setup or cooking fails.
Diet-Specific Recipes: Cater to vegan, keto, or gluten-free diets.
Cultural Cuisine: Share recipes from different cultures.
Earning Potential
Brand Sponsorships: $500-$10,000 per post based on follower size.
Affiliate Marketing: Earn 5-15% commission on sales.
Collaborations: $1,000-$15,000 per partnership.
2. Pet Videos: The Adorable Antics
Who can resist the charming antics of a playful kitten or a clumsy puppy? These videos appeal to a broad audience, from animal lovers to those needing a quick smile. Pets are universally loved, making this niche perfect for anyone looking to grow their TikTok presence.
Suggested Hashtags
#Pets #PetsofTikTok #dogsoftiktok #Cat #Doglover #Puppy
Content That Works
Daily Routine: Show a day in the life of your pet.
Training Tips: Share tricks for teaching new commands.
Funny Moments: Capture unexpected pet antics.
Pet Hacks: Useful tips for pet care.
Reaction Videos: Show your pet's reactions to various situations.
Pet Challenges: Join TikTok challenges with your pet.
Earning Potential
Brand Partnerships: Earn $100-$1,000+ per post.
TikTok Creator Fund: $0.02-$0.04 per 1,000 views.
Affiliate Marketing: Earn 5%-20% commission on pet products.
3. DIY and Crafting: Release Your Inner Crafter
The DIY and crafting niche is fun, accessible, and ripe for going viral. Whether you’re a seasoned artisan or a complete beginner with a hot glue gun and a dream, a crafting corner of TikTok is waiting for you.
Suggested Hashtags
#DIY #Crafts #Handmade #Decor
Content That Works
Step-by-Step Tutorials: Break down complex projects into simple steps.
Quick Tips and Hacks: Offer handy crafting tips.
Before and After: Showcase dramatic project transformations.
Behind-the-scenes: Show your crafting process.
Craft Organization Hacks: Help viewers organize craft supplies.
Earning Potential
Merchandise Sales: Sell crafting kits or branded merchandise.
Workshops and Courses: Charge $20-$200 per participant.
Sponsored Posts: Earn $200-$1,500 per post.
4. Life Hacks: Simplify Your Life
Life hacks offer ingenious solutions that simplify everyday tasks. Whether you’re a pro at finding clever shortcuts or just love sharing valuable tips, this niche provides endless opportunities to engage with a broad audience.
Suggested Hashtags
#LifeHacks #TipsAndTricks #Useful #Hacks
Content That Works
Money-Saving Hacks: Tips for saving on groceries or travel.
Life Skill Hacks: Teach viewers useful skills.
Household Tips: Hacks for cleaning and organizing.
Parenting Hacks: Creative solutions for busy parents.
Office and Work-from-Home: Productivity tips.
Earning Potential
TikTok Creator Fund: Earn $0.01 to $0.03 per view.
Selling E-books or Courses: Share detailed life hacks.
Brand Ambassadorships: Earn $500-$5,000 monthly.
5. Gaming: Level Up Your Content
The gaming community is massive and passionate, making it a hotbed for viral content on TikTok. There are many ways to share your experiences, funny fails, and epic wins with the world.
Suggested Hashtags
#GamingOnTikTok #Videogames #GamingSetup
Content That Works
Gameplay Highlights: Share exciting or funny moments.
Tips and Tricks: Offer strategies for popular games.
Game Reviews: Create short reviews for trending games.
Tutorials: Provide step-by-step guides for complex tasks.
Gaming Challenges: Participate in or create challenges.
Earning Potential
Sponsored Posts: Earn $200-$2,000 per post.
Live Stream Donations: Earn $3-$5 per subscriber.
Workshops and Coaching: Charge $20-$200 per session.
6. Educational Content: Share Your Knowledge
If you’re knowledgeable in your field, the education niche is for you. With a smartphone and expertise, you can become a guiding light for learners on TikTok.
Suggested Hashtags
#LearnOnTikTok #Education #Knowledge
Content That Works
How-Tos and Tutorials: Provide step-by-step guides.
Study Tips: Offer effective studying strategies.
Book Summaries: Share critical takeaways from educational books.
Q&A Sessions: Host engaging Q&A sessions.
Duet Learning: Partner with other educators.
Earning Potential
Memberships: Charge $5-$50 per month for exclusive content.
E-books and Guides: Sell detailed resources for $5-$30.
Affiliate Partnerships: Earn 10%-50% commission on course sales.
7. Technology and Gadgets: Stay Ahead of the Curve
The excitement and curiosity around new tech make this niche a goldmine for going viral. People love keeping up with the latest trends and must-have gadgets.
Suggested Hashtags
#Tech #Technology #Gadgets
Content That Works
Unboxings: Share the excitement of unboxing new gadgets.
Tech Reviews: Provide in-depth gadget reviews.
Gadget Comparisons: Help viewers choose the best option.
Tech Hacks: Share creative hacks for gadgets.
Live Demos: Showcase real-time gadget usage.
Earning Potential
App and Software Partnerships: Earn $500-$5,000 per promotion.
Affiliate Marketing: Earn from $25,000 to $50,000 monthly.
8. Animation and Digital Art: Visual Storytelling
On a platform built on visual storytelling, animation, and digital art are natural fits. People love seeing artistic processes and the final results, which can be inspiring and entertaining.
Suggested Hashtags
#Art #Animation #DigitalArt
Content That Works
Speedpaints: Show your artwork process.
Animation Shorts: Create engaging animated clips.
Drawing Tutorials: Provide step-by-step drawing guides.
Fan Art: Tap into existing fanbases with popular characters.
Art Giveaways: Engage your audience with giveaways.
Earning Potential
Art Licensing: Earn $100-$1,000+ per licensing deal.
Brand Partnerships: Earn $5,000-$15,000 per branded video.
Sell Digital Downloads: Earn $10-$100 per sale.
9. Product Reviews: Guide the Shopping Experience
Product reviews tap into a universal human interest, making this niche perfect for TikTokers of all backgrounds. People love learning about the latest must-have gadgets and beauty products.
Suggested Hashtags
#Amazonfinds #ProductReview #Unboxing
Content That Works
Top 10 Lists: Rank the best products in a category.
Audience Requests: Review products your audience wants.
First Impressions: Share initial thoughts on new products.
Earning Potential
TikTok Creator Fund: Earn $0.03-$0.05 per 1,000 views.
Brand Sponsorships: Earn $10,000-$20,000 per branded video.
10. Book Recommendations and Reviews: Share Your Literary Passion
The “Book Recommendations and Reviews” niche might be your ticket to social media stardom if you're an avid reader. People are always on the hunt for their next great read.
Suggested Hashtags
#BookTok #Reading #BookReview
Content That Works
Book Highlights: Tease the plot and share favorite quotes.
Book Hauls: Show off recent book purchases.
Author Spotlights: Discuss the works of specific authors.
Book vs. Movie: Compare books to their adaptations.
Earning Potential
Brand Collaborations: Earn $500-$5,000 per sponsored video.
Affiliate Marketing: Earn 5%-10% commission on book sales.
11. Nature and Scenery: Capture the Great Outdoors
Everyone gets lost in the breathtaking beauty of the great outdoors, making this niche practically built for viral fame.
Suggested Hashtags
#Nature #Landscape #Naturelover #Scenery
Content That Works
Time-Lapse Videos: Show nature’s processes in motion.
Scenic Walks: Take viewers on a journey through nature.
Wildlife Encounters: Highlight the diversity of wildlife.
Nature Sounds: Focus on soothing sounds for relaxation.
Earning Potential
TikTok Creator Fund: Earn $0.02-$0.04 per 1,000 views.
Photography Sales: Sell prints for $20-$100 each.
12. Fitness and Workout Routines: Inspire and Motivate
In today’s world, everyone is on a mission to get healthier and fitter. Why not share your journey and tips if you're passionate about fitness?
Suggested Hashtags
#Fitness #Workout #Health #GymTok
Content That Works
Healthy Meal Prep Hacks: Showcase easy meal prep ideas.
Quick Workouts: Provide short and effective routines.
Exercise Demonstrations: Show proper form for exercises.
Transformation Stories: Share inspiring fitness journeys.
Earning Potential
TikTok Creator Fund: Earn $0.04-$0.06 per 1,000 views.
Affiliate Marketing: Earn $2,500-$5,000 monthly.
13. ASMR: Soothe and Relax
The ASMR (Autonomous Sensory Meridian Response) niche is a fantastic way to go viral and is suitable for everyone.
Suggested Hashtags
#ASMR #Satisfying #Relax #Asmrsounds
Content That Works
Whispering: Create calming and intimate experiences.
Tapping and Scratching: Produce rhythmic, soothing noises.
Eating Sounds (Mukbang): Trigger ASMR with satisfying sounds.
Earning Potential
TikTok Creator Fund: Earn $0.02-$0.04 per 1,000 views.
Affiliate Marketing: Earn $1,000 promoting sleep aids.
Selling Merchandise: Sell branded relaxation products.
Crayo AI: Your Shortcut to Viral TikTok Content
Are you looking to boost your TikTok game? Crayo AI is the fastest way to create short videos and go viral. Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required!
12 Tips On How To Go Viral On Social Media Fast
1. Boost Your Content Creation with Crayo AI
Crayo AI is the secret weapon for making high-quality short videos in a flash. It automates everything—captions, effects, background, and music—giving you more time to focus on creativity. Use Crayo AI to jump on the TikTok creator fund and start earning. All you need is an outline or prompt, then customize the style, and you’re ready to export. It’s that simple. Go viral and make money with ease. Try Crayo’s free clip creator tool today—it’s just a click away on the homepage. No account is needed.
2. Explore Winning Video Formats
Specific video formats have a better chance of going viral. How-to videos are always a hit because people love learning new things, whether it’s makeup hacks or woodwork tips. ‘Did you know?’ videos thrive on platforms like TikTok, where users crave quick, interesting facts. ‘What happens next’ videos grab attention with intriguing transformations, like a dramatic haircut or home makeover. And then there are those unscripted moments—strange coincidences or natural events—you can’t plan for. Keep your phone handy and be ready to capture them.
3. Stick to a Consistent Posting Schedule
Posting regularly increases your chances of reaching a wider audience. Consistency shows social media algorithms that your account is a reliable content source. If your posts get good engagement, algorithms push your content even more. The challenge is finding the time to create and manage content across multiple platforms.
4. Stay Ahead with Trending Content
Keeping up with trends is crucial. Whether it’s a TikTok challenge or a popular hashtag, being on top of what’s hot will give you an edge. Use the ‘Trending’ sections on social media to stay informed, and consider setting up Google Alerts to ensure you don’t miss out. The key is to jump on trends early and deliver unique content that stands out.
5. Tailor Your Content for Each Platform
Different platforms have different requirements. To maximize performance, you need to adjust your content for each channel. This means considering text length, image and video size, and hashtag use. Making these adjustments will ensure your content resonates with the audience on each platform.
6. Find Your Niche and Stick to It
Going viral with general content is challenging. You’re better off finding a specific niche with a dedicated fanbase. Whether it’s BookTok or #fitnessjourney, there’s a community for everything. Tapping into these passionate groups will increase your chances of going viral because you know what they like.
7. Add Humor to Your Content
Humor makes content more relatable and shareable. Memes are the perfect example of this. They’re funny, easy to understand, and often tied to well-known events. Brands like IKEA use humor to show personality and humanize their approach. Studies show that 53% of consumers want ads to make them laugh.
8. Use Keywords Wisely
Keywords help search engines and social media platforms understand what your content is about. Use them strategically in captions, hashtags, and descriptions. For captions, focus on giving viewers a quick snapshot of what you’re offering. With hashtags, stick to relevant phrases and avoid spamming. And for descriptions, include keywords naturally without forcing them in.
9. Promote Causes You Care About
Using your platform to promote meaningful causes can make a big impact. In 2015, Mentos showed public support for LGBTQ+ rights when the US legalized gay marriage. Their post went viral because it spread a positive message, was creative, and aligned with the brand’s values. Supporting causes shows that your brand is about more than just profit.
10. Collaborate with Influencers
Partnering with influencers can boost your reach. Features like Instagram’s Remix and TikTok’s Duets and Stitches make it easy to repurpose bigger creators’ content. If you can spark a connection with an influencer, they may be willing to collaborate. Just don’t ask for a collab right away. Build a relationship first.
11. Create a Challenge People Can’t Resist
Challenges are a great way to engage audiences and go viral. The ALS Ice Bucket Challenge is a prime example. It raised $115 million for ALS research and increased awareness worldwide. The challenge was fun, interactive, and involved influential celebrities. When creating a challenge, make it easy to participate and encourage people to share.
12. Keep Content Short and Engaging
Short, engaging content is critical to going viral. Social media algorithms favor clips with high completion rates, so you need to grab viewers’ attention quickly and hold it. Stick to a time limit of 15 to 30 seconds to build a narrative without losing viewers’ interest.
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10 Viral Influencers on Social Media For Inspiration
1. Unfiltered Vibes: Emma Chamberlain
Emma Chamberlain has made a name for herself with an unfiltered and quirky persona. Her style on YouTube and Instagram is about being honest with her audience. Emma’s content is a mix of humor, introspection, and fashion that keeps viewers returning for more. Her editing style is distinct, often featuring jump cuts and zoom-ins that add to the comedic timing. Emma’s ability to connect with her followers authentically is a huge part of her viral success.
2. Silent Comedy: Khaby Lame
Khaby Lame took TikTok by storm with his silent comedic reactions to overcomplicated videos. His facial expressions and relatable humor make his content universally appealing. By simply shrugging off convoluted life hacks with a “here’s a better way” attitude, Khaby taps into a global audience. His approach reminds us that sometimes less is more when it comes to going viral.
3. Beauty Boss: Huda Kattan
Huda Kattan, the founder of Huda Beauty, has carved out a niche in the beauty world with engaging content. She offers product reviews, tutorials, and behind-the-scenes insights into her brand on Instagram and YouTube. Huda’s honest and authentic take on beauty has earned her a massive following. Her ability to connect with her audience while promoting her products is a masterclass in viral marketing.
4. Inspirational Storytelling: Jay Shetty
Jay Shetty is a former monk turned motivational speaker who’s built a massive following by sharing insights on happiness, purpose, and relationships. His inspirational videos on Facebook, Instagram, and YouTube resonate with viewers seeking personal growth. Jay’s profound storytelling and practical advice make his content widely shareable and engaging.
5. Dance Icon: Addison Rae
Addison Rae rose to fame on TikTok with her dance videos and quickly became a cultural icon. Her relatable style and frequent collaborations with other influencers make her content widely appealing. Addison’s ability to connect with her audience through dance, lifestyle, and beauty content has helped her maintain viral status across platforms like Instagram.
6. Magic Tricks: Zach King
Zach King is a master of illusion, creating mind-bending videos with exceptional effects on TikTok, YouTube, and Instagram. His “magic vines” captivate millions with their creativity and production quality. Zach often incorporates brand partnerships into his content, seamlessly blending entertainment and advertising. His viral success is a testament to the potential of creativity and innovation.
7. Bold Personality: Bretman Rock
Bretman Rock’s bold personality and hilarious takes on beauty and life have made him a sensation on YouTube and Instagram. He’s known for being unapologetically himself, which resonates with fans looking for fun, entertaining content. Bretman’s ability to connect with his audience through humor and authenticity is a big part of his viral success.
8. Makeup Transformations: NikkieTutorials
Nikkie de Jager, known as NikkieTutorials, pioneered beauty content. Her makeup transformations and tutorials on YouTube and Instagram have attracted collaborations with top beauty brands and celebrities. Nikkie’s authenticity and skill make her content highly engaging and shareable. Her ability to connect with her audience through her passion for makeup is a big part of her viral success.
9. Fashion and Lifestyle: Cameron Dallas
Cameron Dallas gained fame with his comedic Vines and expanded into modeling, acting, and music. His aesthetic content and collaborations with fashion brands appeal to a younger audience on Instagram and YouTube. Cameron’s ability to adapt and evolve with the changing influencer landscape is a big part of his viral success.
10. High-Fashion Mogul: Chiara Ferragni
Chiara Ferragni is one of the first major influencers, known for her high-fashion looks and lifestyle content on Instagram and her blog, The Blonde Salad. Her influence has led her to become a business mogul with her brand. Chiara’s ability to connect with her audience through fashion and lifestyle content is a big part of her viral success.
Create Viral Shorts In Seconds With Crayo
Crayo AI takes the hassle out of creating short videos. With Crayo, you can churn out unlimited clips in moments. Just jot down an outline or prompt, pick your style, and let Crayo do the heavy lifting. It selects a background, voice, and music for you. This tool even auto-generates captions and effects. With the TikTok Creator Fund, you can turn this into easy money. Why waste time when you can hit that ‘Try Now’ button and see what Crayo can do for you? There's no account needed, just instant access to viral video magic.
What Makes a TikTok Go Viral?
When we talk about viral content, we mean the kind of posts that get shared, liked, and commented on at such a high rate that they spread quickly across the platform. On TikTok, this often involves a combination of catchy music, engaging visuals, and a relatable or entertaining message. Crayo AI understands these elements and helps you incorporate them into your videos. Automating much of the process allows you to focus on the creative aspects that will make your post stand out and get noticed.
How to Use Crayo AI for Maximum Viral Impact
Write a clear and concise outline or prompt to get the most out of Crayo AI. This will serve as the foundation for your video. Next, customize the style by selecting a background video, voice narrator, and music from Crayo’s free templates. These elements should complement your message and enhance its impact. Finally, finish and export your video. With Crayo, you can go from prompt to viral short video in minutes, giving you more time to focus on creating additional content and growing your audience.
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