Have you ever wondered why some TikTok videos explode while others fizzle out? You've poured creativity into a short clip, only to languish with a handful of views. The frustration is real. But don't worry. This guide will uncover the secrets of viral content, revealing what to post on TikTok to go viral. You'll learn how to create short videos that captivate viewers and boost your chances of trending.
Crayo AI's clip creator tool can help you make those viral videos faster.
Table Of Contents
10 Niches That Go Viral For Content Creators
1. Cooking and Recipes: The Universal Appeal
Why do cooking videos go viral on TikTok? Simple, everyone loves food! Whether you're a seasoned chef or just learning, sharing quick recipes or kitchen hacks is a surefire way to grab attention. People are always on the hunt for meal inspiration or fun food experiments. With TikTok’s concise format, you can easily showcase a mouth-watering dish or a clever cooking trick in under a minute.
From quick and easy recipes to diet-specific dishes, there’s a lot of room to get creative. Show how to make the perfect poached egg or give a peek into a day in the life of a food blogger. Exploring cultural cuisine is also a hit, offering viewers a taste of something new and exciting.
2. Pet Videos: The Irresistible Charm
Who can resist the antics of a playful kitten or a goofy puppy? Pet videos capture the hearts of a broad audience, from animal lovers to those needing a quick smile. The universal appeal of pets makes this a perfect niche for anyone looking to grow their TikTok presence. Capture their daily routine, amusing moments, or reactions to a new toy. Share training tips or useful hacks for pet care. Participating in prevalent TikTok challenges with your pet as the star can boost your chances of going viral.
3. DIY and Crafting: Unleash Your Creativity
The DIY and crafting niche is all about creativity and accessibility. Ever find yourself mesmerized by those quick and creative DIY projects on TikTok? They’re engaging and make you want to try them out yourself. Whether you’re a seasoned artisan or a beginner, this niche is about sharing your passion and creativity. Break down complex projects into manageable steps, share quick tips and hacks, or show a dramatic before-and-after transformation. Giving a glimpse into your crafting process with behind-the-scenes content can also be highly engaging.
4. Life Hacks: Simplifying the Everyday
Life is hectic, so people are drawn to life hacks that make everyday tasks easier. Whether you’re a pro at finding clever shortcuts or just love sharing valuable tips, the life hacks niche offers endless opportunities to engage with a broad audience. Offer money-saving hacks, household tips, or creative solutions for busy parents. Tips for setting up an efficient home office or organizing digital files can be particularly popular with remote workers. With a bit of creativity, you can make life easier for your viewers and create engaging and helpful content.
5. Gaming: A Passionate Community
The gaming community is massive and passionate, making it a hotbed for viral content on TikTok. With the gaming community being so active and supportive, your chances of going viral are sky-high. There are many ways to share your experiences, funny fails, and epic wins with the world. Compile relatable moments every gamer experiences, like grinding for hours or connection issues. Share exciting gameplay highlights, offer valuable advice, or create short reviews of new and trending games. Tutorials for challenging game levels or missions can also be a hit. Participating in or creating gaming challenges encourages your followers to join in and fosters a sense of community.
6. Educational Content: Share Your Knowledge
Are you an expert in your field, brimming with knowledge you’re eager to share with the world? The education niche is perfect for you! With a smartphone and expertise, you can become a guiding light for anyone seeking to learn something new. Provide step-by-step guides on how to do something, like solving math problems or learning a new language. Offer study tips and hacks, summarize educational books or host live Q&A sessions. Collaborating with other educators on TikTok to create duet videos can also be a great way to reach a wider audience.
7. Technology and Gadgets: Stay Ahead of the Curve
In today’s digital age, who doesn’t love keeping up with the latest tech trends and gadgets? This niche is a goldmine for going viral on TikTok. Share the excitement of unboxing the latest gadgets, provide in-depth reviews, or compare different technologies. Share creative hacks for enhancing gadget functionality, like improving battery life or optimizing performance. Hosting live demonstrations of new gadgets can also be highly engaging, allowing you to answer viewer questions and showcase real-time usage. With the ever-evolving world of technology, there’s always something new to explore and share.
8. Animation and Digital Art: The Power of Visual Storytelling
Animation and digital art naturally fit on a platform built on visual storytelling. People love seeing artistic processes and the final results, which can be inspiring and entertaining. Whether you’re an animator or a digital artist, this niche offers endless opportunities to engage with a creative audience. Show the creation process of your artwork from start to finish in a fast-paced format, create short animated clips, or provide step-by-step tutorials on drawing various subjects. Creating fan art of popular characters can tap into existing fanbases and help you reach a wider audience.
9. Product Reviews: Tapping into Universal Interest
Product reviews are the goldmine of content captivating audiences and raking in views. Who doesn’t love learning about the latest must-have gadgets or beauty products? Creating lists of the top products in a specific category, reviewing products your audience requests, or sharing your initial thoughts on a new product are all great ways to engage with viewers. With the constant influx of new products and trends, there’s always something to talk about and share with your audience.
10. Book Recommendations and Reviews: For the Avid Reader
People are always on the hunt for their next great read. Are you an avid reader looking to share your literary passions? Or perhaps you just love discovering new books and can’t wait to tell everyone about them? The book recommendations and reviews niche on TikTok might be your ticket to social media stardom. Create short highlights that tease the plot, show off your recent book purchases, or highlight the works of specific authors. Comparing books to their movie adaptations can also be a fun way to engage with fellow book lovers. With the vast world of literature, there’s always something new to explore and share.
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• What Is Viral Content
• What Is Considered Viral
• How Do You Go Viral
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What Makes Online Content Go Viral
The Viral Chain Reaction
Remember that old shampoo ad from the '80s? It showed us how virality works, even if it was just a spoof. You see something cool, share it, and then it spreads like wildfire. It’s like a chain reaction-one person tells a few others, and it keeps going. On TikTok, this can happen in a matter of hours, and suddenly, everyone’s talking about your content. Even if just a few people share it initially, the exponential growth can be incredible. It's all about that initial push to get people engaged and let them do the rest.
The Psychology Behind Sharing
Why do things go viral? It’s not just luck. Social psychologists have uncovered why we share certain things. Jonah Berger’s STEPPS model breaks it down into Social Currency, Triggers, Emotions, Public, Practical Value, and Stories. Each plays a role in why we hit that share button. For instance, sharing excellent content makes us look savvy, and we can’t resist sharing things that trigger strong emotions, whether laughter or outrage. If you inspire emotion or offer value, your content will be more likely to spread.
The Power of Emotional and Practical Content
Content that stirs emotions or offers practical advice tends to do well. We’re wired to respond to things that spark a feeling. Unruly, a marketing tech company, found that content that evokes emotions, good or bad, is more likely to be shared. And who doesn’t love a good hack or tip? If your content provides something valuable, people will want to pass it on. This is why those short, snappy videos often go viral. They make an impact quickly and leave a lasting impression.
The Importance of Brevity in Viral Content
When it comes to going viral, being brief is critical. Most viral videos are under three minutes. If you can’t get your message across quickly, it’s unlikely to catch on. People have short attention spans and scroll past overly long content on platforms like TikTok. Keep it concise, and you’ll increase your chances of going viral. This doesn’t mean you can’t be creative or tell a story. Just do it quickly and effectively.
Tap into Human Psychology to Go Viral
Creating viral content isn’t an exact science, but understanding psychology can help. Evoking solid emotions or tapping into nostalgia can make your content more memorable and shareable. Experiment with different approaches and see what resonates with your audience. Your next viral hit could be just one post away.
Boost Your Viral Potential with Crayo
Are you looking to create viral content quickly? Crayo AI is your go-to solution. With Crayo’s free clip creator tool, you can make unlimited short videos in seconds. Simply write a prompt, customize the style with Crayo’s free templates, and export your video. Try Crayo today and get one step closer to going viral.
14 Tips On How To Go Viral Online
1. Create High-Quality Videos Instantly with Crayo AI
Crayo AI is your go-to tool for rapid content creation. With Crayo, you can whip up short videos in a flash. It auto-generates captions, effects, backgrounds, and music, making your content creation process seamless. Want to cash in on the TikTok creator fund? Crayo’s got you covered. Just jot down an outline, choose your style, and export. It’s that easy. Ready to try? Hit the ‘Try Now’ button on Crayo’s homepage. No account is needed.
2. Nail Down Your TikTok Niche
The TikTok algorithm loves niches. If your traffic comes from a specific content style, straying from it can hurt performance. Finding your niche involves balancing what works for your brand and what your audience values. Experiment with different content types to see what hits home, then stick with it. Take Mia Swinehart, for example. She’s a registered dietician who shares plant-based recipes and keeps her content fresh by exploring grocery hauls and meal prep hacks. That's how to keep your audience engaged.
3. Think Twice Before Deleting Low-Performing Videos
You might be tempted to delete videos that don't perform well, but hold off. It takes time for the algorithm to find your audience, and virality often strikes unexpectedly. A low-performing video today might get picked up by the algorithm tomorrow. So resist the urge to hit delete—you might regret it later.
4. Time Your Posts for Maximum Impact
According to HubSpot's latest trends report, the best times to post on TikTok are between 6-9 p.m., 3-6 p.m., and 12-3 p.m. And the top day? Friday. But remember, every audience is unique. Check your analytics to see when your followers are most active. You can find this info by navigating to your profile, tapping the three lines in the top-right corner, and selecting “TikTok Studio.”
5. Expand Your Reach by Stitching Top-Performing Videos
The Stitch tool lets you combine another TikTok video with your own. It’s a powerful way to collaborate and reach new audiences. Start by finding top-performing videos in your niche. Once you find one, tap the Share icon, then Stitch. You can select five seconds of the video to use in yours. It’s a brilliant way to leverage user-generated content.
6. Use TikTok’s Green Screen Effect for Enhanced Storytelling
TikTok offers a library of filters and effects, but the green screen stands out. It allows you to stay on-screen while images appear in the background, adding a new dimension to your storytelling. This effect is perfect for explaining topics, offering recommendations, or whenever visuals can complement your story. It enhances your commentary without distracting from it.
7. Leverage Trending Audio for More Engaging Content
Sound is crucial to the TikTok experience, grabbing attention and adding flavor to your content. TikTok's Creative Center lists the most famous music and audio clips daily, and you can even filter by region. Brands like Duolingo use trending audio to create funny, engaging videos that resonate with their audience.
8. Tap into the Power of Vlog-Style Videos
Vlog-style videos are personal and intimate, making them popular on TikTok. These videos typically include multiple clips tied together with a voiceover describing the events. It’s highly engaging and allows viewers to feel like they’re experiencing the moment with you. Brands like Netflix use this style to take their audience on a journey, showcasing behind-the-scenes content in a relatable way.
9. Optimize Discoverability with Niche and Trending Hashtags
Hashtags are a powerful tool for increasing your video’s discoverability. But don’t just target popular hashtags. While they have a larger audience, they’re also highly competitive. Niche hashtags have fewer people searching for them, but those who do are highly engaged and interested. A well-rounded hashtag strategy should include both niche and popular hashtags. Brands like Dunkin' use this approach to reach more people and build brand awareness.
10. Engage Your Audience by Responding to Comments with Video
On TikTok, connecting with your audience is key, and that connection often starts in the comments. Instead of replying with text, consider responding with a video. This allows you to dive deeper into topics, answer questions, and keep your audience returning for more. Brands like Glossier use this approach to add value and highlight their products.
11. Add Value with How-To TikToks and Tutorials
How-to videos and tutorials are an effective way to provide value without sounding overly promotional. They position you as an authority in your niche and keep your brand, products, and services top-of-mind for viewers. Brands like Travel + Leisure use this approach to provide helpful content while showcasing their expertise.
12. Encourage Engagement with Clear CTAs
Need more engagement? Sometime, it's as simple as asking for it. The ultimate goal of a CTA is to persuade users to take action, whether it's following your page, visiting your website, or leaving a comment. Use your description and comment section to ask questions, encourage users to follow you, or drive traffic to your other channels.
13. Make Your Videos More Accessible with Subtitles
TikTok videos became more accessible with the introduction of auto-captions. You can manually add captions for greater flexibility or use the Captions tool to generate subtitles with a click. Including text overlays and captions is a great way to make your content accessible and tap into social SEO.
14. Find Inspiration by Exploring Top-Performing Videos in Your Niche
The most successful TikTok videos are creative and often quirky. Every brand should explore the top-performing videos in its niche for inspiration. Start by typing keywords related to your brand in the search bar. Then, click the filter icon and sort by relevance, like count or date posted. Once you’ve identified top-performing videos, brainstorm ways to recreate them while adding your spin.
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Benefits of Going Viral Online
Massive Exposure and Instant Visibility
Going viral means your content gets seen by a vast audience quickly. It’s like hitting fast-forward on a regular marketing plan. Remember the ALS Ice Bucket Challenge from 2014? It raised over $115 million for ALS research and brought tons of attention to the disease. Everyone from celebrities to everyday people got involved, showing how viral content can expand your reach beyond usual limits.
Budget-Friendly Promotion
Creating viral content can be way cheaper than traditional ads. You get a lot more bang for your buck. Once people start sharing your content, it spreads by itself, saving you loads on marketing costs. Dollar Shave Club’s funny 2012 launch video is a great example. It went viral and brought in tons of customers, leading to a $1 billion acquisition by Unilever. Viral doesn’t have to mean expensive.
Boosted Brand Recognition and Loyalty
Viral hits can make your brand more recognizable and loved. When people connect with your content, they’re more likely to stick around. Old Spice nailed this with their “The Man Your Man Could Smell Like” campaign. It made the brand cool again and brought in younger customers. Plus, it boosted sales and turned Old Spice into a household name almost overnight.
Create Viral Shorts In Seconds With Crayo
Crayo AI is a game-changer for short video creation. You can make endless short videos in less time than it takes to brew coffee. Just give it an outline or prompt, and Crayo does the rest: captions, effects, backgrounds, and music. Want to make money with the TikTok Creator Fund? Crayo makes it easy to go from idea to viral video quickly. Write an outline, pick your style, and export. Don't wait. Try Crayo’s free tool today. Just click the Try Now button on their homepage. No account is needed.
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